# Upcycled Automotive Fashion Hyundai Motor is Upcycling Leftover Materials Into Fashion Designs By Laura McQuarrie | Published 2019-08-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/automotive-fashion References: [prnewswire](https://www.prnewswire.com/news-releases/hyundai-motors-leftover-materials-restyled-by-zero--maria-cornejo-300907894.html) & [zeromariacornejo](https://www.zeromariacornejo.com/maria-cornejo) On September 6th, [Hyundai Motor Company](https://www.trendhunter.com/trends/electric-subcompact-suv) will be hosting Re:Style, an [upcycling fashion event](https://www.trendhunter.com/trends/mobile-suit-gundam-seed) showcasing the 15-piece automotive fashion collection created by [Zero +](https://www.trendhunter.com/trends/zero-ls1) Maria Cornejo using leftover materials from Hyundai car seats. The capsule collection is full of leftover leather and truly lets this material shine. As a brand, Zero + Maria Cornejo is known for making the most of natural dyes, natural silk and materials that require minimal oil as a way to conserve resources. For the project, Maria Cornejo describes that "It's about making something new and re-imagining things. Re-create, re-imagine, re-cycle," and asking "How do we get creative with less?" At the Re:Style event, which kicks off on the first day of the 2020 S/S New York Fashion Week, guests will get to see an unlikely union between the automotive and fashion industries. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 89% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Upcycling Fashion:** Creating fashion collections using leftover materials from other industries presents a disruptive innovation opportunity in the fashion industry. - **Sustainable Materials:** Utilizing natural and sustainable materials in fashion design can lead to disruptive innovation in the industry by promoting environmental conservation. - **Collaborative Events:** Hosting events that bring together different industries, such as automotive and fashion, provides an opportunity for disruptive innovation and cross-industry collaboration. ### Sectors Adopting This - **Fashion:** The fashion industry can explore the use of upcycled materials and sustainable practices to drive disruptive innovation and promote environmental responsibility. - **Automotive:** The automotive industry can explore partnerships with fashion designers to upcycle leftover materials and create innovative fashion collections, leading to disruptive innovation and brand differentiation. - **Event Management:** Event management professionals can explore the concept of collaborative events that bring together different industries to encourage disruptive innovation and creative thinking. ## Related on Trend Hunter - [Eco Mobility Seat Concepts](https://www.trendhunter.com/trends/mobility-seat-concept.md) - [Auto-Inspired Luxury Fashion Collections](https://www.trendhunter.com/trends/sergio-hudson.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Plant-Based Car Leather](https://www.trendhunter.com/trends/leather-alternative-1.md) - [Collab Automotive Apparel](https://www.trendhunter.com/trends/volvo-capsule.md) - [Collaborative Upcycled Collections](https://www.trendhunter.com/trends/mobile-suit-gundam-seed.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Upcycled Aircraft Luggages](https://www.trendhunter.com/trends/emirates-2.md)