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# Automotive Air Filters
The Audi Q2 Air Filter Effectively Keeps Out Allergens

By Rahul Kalvapalle | Published 2016-05-27 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/automotive-air-filter
References: [gizmag](http://www.gizmag.com/volvo-40-concept-cars/43411/) & [audi-mediacenter](https://www.audi-mediacenter.com/en/press-releases/new-audi-air-conditioning-filter-brings-relief-to-allergy-sufferers-6155)

Automotive air filters are becoming an increasingly important feature of modern automobiles, thanks to their ability to improve passenger health by keeping out a wide variety of pathogens and other unsavory substances that are a common feature of the urban air in polluted cities.

This is where the [Audi](https://www.trendhunter.com/trends/audi-smart-spinning-bike) Q2's new system comes in. Consisting of a unique outer layer that is able to reduce allergen levels by making use of safe plant-derived materials called polyphenols, this automotive air filter ensures that passengers don't suffer allergic reactions. The contraption is also equipped with a microfiber filter that keeps out tiny particulates, while an active carbon component traps gas impurities.

This automotive air filter will help enhance passenger comfort and health, and goes to show that a well-equipped vehicle is about more than just enjoying a fun ride.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 42% | Activity: 24% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Plant-based Automotive Air Filters:** There is an opportunity for automakers to develop plant-based air filters for both health and environmental benefits.
- **Personalized Automotive Air Filters:** There is an opportunity to develop personalized air filters that cater to individual preferences to enhance customer satisfaction.
- **Iot-enabled Automotive Air Filters:** There is an opportunity to create air filters connected to the internet of things to monitor air quality and alert passengers when it's time to replace the filter.

### Who This Affects Most

- **Automotive:** Automakers can explore innovative air filter enhancements, including plant-based or personalized solutions.
- **Healthcare:** Healthcare industries can benefit from advancements in automotive air filters, which could help reduce allergic reactions and improve overall health.
- **Internet of Things:** The internet of things industry can explore the integration of air filters connected to the IoT in the automotive sector.

## Related on Trend Hunter

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- [Advanced Antiviral Air Purifiers](https://www.trendhunter.com/trends/antiviral-air-purifier.md)
