# Pasta-Themed Automotive Ads Toyota's Pasta Ad Reminds Consumers of the Importance of Simplicity By Ell Smith | Published 2018-10-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/automotive-ad References: [adsoftheworld](https://www.adsoftheworld.com/media/film/toyota_pasta) & [toyota](https://www.toyota.ca/toyota/en/vehicles/corolla/overview) Automotive ads don't always elicit a sense of modesty, but [Toyota's](https://www.trendhunter.com/trends/toyota-2) 'Pasta' ad, is reminding consumer that sometimes, the simple things in life are the best. The energetic ad is filled with a vivid color palette and a bustling soundtrack, which is paired perfectly with the fast-paced imagery and narration. The narrator speaks about the [simplicity of pasta](https://www.trendhunter.com/trends/barilla-al-bronzo-line), describing that just four simple ingredients have stood the test of time. Whether dressed up, or dressed down, the food's core values has remained the same for years -- much like the Toyota [Corolla](https://www.trendhunter.com/trends/toyota-corolla-hatchback-fx-edition). The ad closes with the line "Nothing's changed, except everything." The unique automotive ad was made by Saatchi & Saatchi, New Zealand for Toyota. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 5% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Modesty in Advertising:** Opportunity for automotive brands to promote the value of simplicity and modesty in their ads, appealing to consumers seeking authenticity and authenticity in products. - **Vibrant Color Palettes:** Opportunity for automotive brands to use bold and vivid colors in their ads to capture consumers' attention and create a memorable visual impact. - **Narrative Storytelling:** Opportunity for automotive brands to incorporate narrative storytelling techniques in their ads to create an emotional connection with consumers and convey brand messages effectively. ### Industries Being Reshaped - **Automotive:** Opportunity for automotive industry to tap into the trend of promoting simplicity and authenticity in their advertising campaigns. - **Advertising:** Opportunity for the advertising industry to explore the use of vibrant color palettes to create attention-grabbing and visually appealing ad campaigns. - **Creative Agencies:** Opportunity for creative agencies to leverage narrative storytelling techniques to create compelling and memorable automotive ad campaigns. ## Related on Trend Hunter - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Catchy Basked Pasta Ads](https://www.trendhunter.com/trends/noodles-cos-chicken-parmesan.md) - [Colorful Vivid Small Automobiles](https://www.trendhunter.com/trends/fiat-1.md) - [QSR Pizzeria Pasta Menus](https://www.trendhunter.com/trends/hut-pasta.md) - [Heartwarming Holiday Car Ads](https://www.trendhunter.com/trends/nbcuniversals-primetime-specials.md) - [Classically French Car Campaigns](https://www.trendhunter.com/trends/oui-oui-baguette-by-renault.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Eco-Friendly Pasta Campaigns](https://www.trendhunter.com/trends/world-pasta-day.md)