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# Hourglass Coffee Machines
This Automatic Coffee Machine by Chemex Boasts Ultra Precise Brewing

By Laura McQuarrie | Published 2014-12-17 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/automatic-coffee-machine
References: [sprudge](http://sprudge.com/chemex-automatic-coffee-maker-ottomatic.html) & [chemexcoffeemaker](http://www.chemexcoffeemaker.com/)

[Chemex's](https://www.trendhunter.com/trends/the-funnex-filter-drip-coffeemaker) Ottomatic Coffeemaker is an impressive [automatic coffee machine](https://www.trendhunter.com/trends/vertuo-up-machine) that promises to have precision like no other.

One of the most unusual things about this coffee maker is its hourglass shape, which works with a thicker-than-usual filter to bring out the best of a brew. What gives this impressive coffee machine its $350 price tag are the [temperature controls](https://www.trendhunter.com/trends/delonghi-primadonna-aromatic) that heat water to a specific range between 197.6°F and 204.8°F, technology that regulates the volume and timing of water flow, plus a hot plate that keeps brewed coffee at the perfect temperature between 176°F and 185°F.

Introduced as a high-tech and high-end concept coffee machine, this automatic coffee maker is exclusively available through Chemex for pre-order and shipping in January.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 87% | Activity: 78% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen)

## Key Themes

### Key Themes Behind This Trend

- **Precision Brewing:** Developing coffee machines with precise temperature controls and water flow regulation opens up opportunities for creating the perfect brew.
- **High-tech Coffee Machines:** The rise of technology in the coffee industry presents disruptive innovation opportunities for creating advanced automatic coffee machines.
- **Exclusive Coffee Makers:** Creating limited edition or exclusive coffee machines can cater to a niche market and offer unique selling points.

### Where This Applies

- **Coffee Machine Manufacturing:** Innovations in temperature controls and water flow regulation can revolutionize the coffee machine manufacturing industry.
- **Home Appliance Retail:** The demand for high-tech and precision-based coffee machines provides opportunities for retailers specializing in home appliances.
- **Coffee Subscription Services:** Exclusive coffee makers can be partnered with coffee subscription services to offer premium, limited edition coffee experiences.

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