# Vegan Automatic Belts The 'GoToBelt' is Reversible, Cruelty Free and Locks to the Waist on Its Own By Riley von Niessen | Published 2016-07-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/automatic-belt References: [kickstarter](https://www.kickstarter.com/projects/690878901/the-best-fitting-belt-ever-is-now-reversible) & [gotobelt](http://gotobelt.com) The 'GoToBelt' is a stylish automatic belt that fastens with ease, can be adjusted to 30 different sizes, reversed to feature a brown or black colorway and is made with [vegan leather](https://www.trendhunter.com/trends/fw25-vegan-leather). The men's accessory was created by "Jay, Bradley and Rob" -- a San Diego-based team that aims to fuse the "Southern California lifestyle" into each of their products. The automatic belts are currently on [Kickstarter](https://www.trendhunter.com/trends/gobelt), where the team is seeking funding to bring the design to mass production. The GoToBelt has a sleek design that's complements business casual and everyday wear seamlessly. The products work by automatically stopping at the perfect size and can be opened by pinching a tab underneath the buckle. Although the belts are made durable, each comes along with a one year warranty to ensure customer satisfaction. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 24% | Activity: 28% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Vegan Fashion:** The rise in ethical fashion and eco-consciousness presents an opportunity for businesses to shift towards sustainable, cruelty-free products. - **Automatic Belts:** The increasing demand for convenience and simplicity in fashion items creates opportunities for businesses to innovate with automatic and adjustable belts. - **Direct-to-consumer Fashion:** The success of crowdfunding platforms such as Kickstarter indicates a growing trend of consumers seeking out unique and innovative fashion products directly from the source. ### Industries Being Reshaped - **Fashion:** The fashion industry could capitalize on the growing demand for ethical and sustainable products by embracing vegan and eco-friendly materials and designs. - **Accessories:** The accessories industry has an opportunity to innovate with automatic, adjustable and convenient accessories such as belts, watches and jewelry. - **Crowdfunding:** The popularity of crowdfunding platforms such as Kickstarter could create opportunities for businesses to directly connect with and gain support from consumers. ## Related on Trend Hunter - [Emergency Tracking Belt Designs](https://www.trendhunter.com/trends/arcade-x-recco-stretch-belt.md) - [Indestructible Sleek Belt Designs](https://www.trendhunter.com/trends/indestructible-belt.md) - [Loss Prevention Phone Grips](https://www.trendhunter.com/trends/gobelt.md) - [Taco-Holding Belt Designs](https://www.trendhunter.com/trends/venmo-taco-bellt.md) - [Automated Adaptation Safety Belts](https://www.trendhunter.com/trends/multiadaptive-safety-belt.md) - [Vegan Leather Collection Launches](https://www.trendhunter.com/trends/fw25-vegan-leather.md) - [PETA-Approved Leather Alternatives](https://www.trendhunter.com/trends/biodegradable-leather-alternative.md) - [Concealed Cowboy Belt Buckles](https://www.trendhunter.com/trends/truckle.md) - [Hands-Free Dog Leashes](https://www.trendhunter.com/trends/beltdog.md)