# Personalized Product Email Platforms Pushmarket Sends Custom Yet Automated Emails for E-Retailers By Alyson Wyers | Published 2015-05-02 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/automated-emails References: [springwise](http://www.springwise.com/platform-creates-automated-personalized-product-emails-online-retailers/) & [pushmarket](http://pushmarket.com/) This marketing platform creates customized and automated emails for online shops looking to push their products. Pushmarket lets small online stores make personalized emails for their customers. To do this, they look at purchase history as well as previous interaction with email and the store website, giving them access to the kind of analytics bigger brands utilize in their digital marketing strategies. This e-commerce solution essentially analyzes customer data and uses it to make [personalized product emails](https://www.trendhunter.com/trends/autobound) for individual consumers so that retailers can reach the right customer. Even though the emails are invidualized, they are also automated emails in that they are sent at the optimal time. Pushmarket's advanced algorithms use the customers' buying habits and purchase history to be more targeted. They can also provide clients with a weekly performance report. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 16% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Personalized Product Emails:** Creating customized and automated emails based on customer data to reach the right customer. - **Automated Email Marketing:** Utilizing advanced algorithms to send personalized product emails at the optimal time. - **Data-driven E-commerce Solutions:** Analyzing customer data and purchase history to make individualized product emails for online retailers. ### Who This Affects Most - **E-commerce:** Opportunity for online retailers to increase customer engagement through personalized product emails. - **Marketing Automation:** Applying automation algorithms to enhance email marketing effectiveness. - **Data Analytics:** Harnessing customer data and purchase history to create targeted email campaigns. ## Related on Trend Hunter - [AI Email Marketing Campaigns](https://www.trendhunter.com/trends/emotsy.md) - [Automated eCommerce Marketing Tools](https://www.trendhunter.com/trends/klaviyo1.md) - [AI Content Optimization Solutions](https://www.trendhunter.com/trends/dynamic-email.md) - [Automated Storefront Emailing](https://www.trendhunter.com/trends/emailwish.md) - [Advanced Email Marketing Solutions](https://www.trendhunter.com/trends/advanced-email-marketing-solution.md) - [AI-Powered Email Marketing](https://www.trendhunter.com/trends/frizerly.md) - [Automated Email Strategies](https://www.trendhunter.com/trends/ai-email-campaign-planner.md) - [Email Marketing Automation](https://www.trendhunter.com/trends/marketing-automation.md) - [AI-Enhanced Marketing Automation Platforms](https://www.trendhunter.com/trends/customer-outreach.md)