# Designated Event Autograph Pens Sharpie® Was Spotlighted at the 2025 American Music Awards By Kalin Ned | Published 2025-05-28 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/autograph-pen References: [prnewswire](https://www.prnewswire.com/news-releases/sharpie-and-megan-moroney-make-their-mark-as-first-time-american-music-awards-attendees-302465799.html) [Sharpie®](https://www.trendhunter.com/trends/the-world-is-your-canvas), the renowned permanent marker brand, made a notable debut at the 2025 American Music Awards as the event’s designated autograph pen, alongside country music sensation Megan Moroney. This development may instill the impression of the brand’s long-standing cultural relevance while reinforcing its connection to music and celebrity culture. In addition to being the designated autograph pen, Sharpie® also included some hands-on interactions like an after-party glam booth and custom sketches. Fans of Moroney and country music enthusiasts may be drawn to limited-edition signed items or promotional giveaways, while art and stationery lovers could appreciate Sharpie’s expanded product line, including [S-Gel](https://www.trendhunter.com/trends/jeremiyah-love) pens and Creative Markers. The partnership with Megan Moroney boasts a charitable aspect. Autographed memorabilia will be auctioned to benefit the Easy Day Foundation, a non-profit organization that supports veterans and their families. Image Credit: Sharpie® ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 22% | Activity: 19% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-endorsed Writing Instruments:** Sharpie's collaboration with Megan Moroney at the American Music Awards highlights a growing trend of celebrity endorsements in niche product categories like writing instruments. - **Music Event Partnerships:** Brand involvement in major music events, such as Sharpie's role at the American Music Awards, showcases an evolving opportunity for deeper audience engagement and unique brand visibility. - **Cause-driven Marketing:** The auctioning of autographed memorabilia for charity underscores the potential for brands to integrate social responsibility into their marketing strategies effectively. ### Sectors Adopting This - **Stationery and Art Supplies:** Innovations in product design and celebrity collaborations are transforming the stationery and art supplies industry into a more lifestyle-oriented market. - **Entertainment and Events:** Brands are increasingly leveraging high-profile entertainment events to create immersive experiences and interactive marketing opportunities. - **Non-profit and Charity Sector:** Collaborations that incorporate charitable elements like Sharpie and Megan Moroney's partnership reflect a merging of corporate social responsibility with consumer engagement. ## Related on Trend Hunter - [Cheeky Pen Campaigns](https://www.trendhunter.com/trends/sharpie-sgel-pen.md) - [Artist-Supported Marker Brand Activations](https://www.trendhunter.com/trends/jeremiyah-love.md) - [Creatively Sponsored Art Events](https://www.trendhunter.com/trends/art-battle-event.md) - [Creative Play Pop-Ups](https://www.trendhunter.com/trends/sharpie-studio.md) - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md) - [Creativity-Fostering Art Events](https://www.trendhunter.com/trends/secret-walls.md) - [Music-Focused Period Care Partnerships](https://www.trendhunter.com/trends/period-care-brand.md) - [Beautifying Pre-Concert Pop-Ups](https://www.trendhunter.com/trends/break-in-case-of-glamergency.md) - [Literature-Inspired Pen Campaigns](https://www.trendhunter.com/trends/bic-cristal-pen.md)