# Science-Backed Productivity Drinks AUTOFOCUS Delivers Mental Clarity and Energy Without the Crash By Laura McQuarrie | Published 2025-10-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/autofocus References: [finance.yahoo](https://finance.yahoo.com/news/goodbye-crash-hello-clarity-autofocus-124800846.html) & [drinkAUTOFOCUS](http://www.drinkAUTOFOCUS.com)  AUTOFOCUS is a new, science-backed productivity drink that makes the most of natural caffeine from upcycled coffee fruit and L-theanine to support [clean, sustained energy and mental clarity](https://www.trendhunter.com/trends/kewe-energy) without common side effects like jitters or crashes. "AUTOFOCUS was inspired by a life-changing yoga certification trip to Bali with my daughter, where we discovered a drink made from coffee fruit," said Trisha Ashworth, founder of [Productive Health Co.](https://www.trendhunter.com/trends/the-do-now-shot) AUTOFOCUS avoids artificial sweeteners, additives and fillers, and its six ingredients are refreshingly simple: antioxidant-packed coffee fruit, black currant as an abundant source of Vitamin C, stevia for a touch of sweetness, plus the aforementioned L-theanine, as well as citric acid and water. To suit all sorts of lifestyles, AUTOFOCUS is available in 12-ounce cans and [two-ounce shots](https://www.trendhunter.com/trends/ardens-garden-focus), and soon, powder packs for on-the-go mixing. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 60% | Activity: 64% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Natural Caffeine Alternatives:** The rise of natural caffeine from upcycled coffee fruit opens opportunities for replacing traditional caffeine sources with sustainable alternatives. - **Clean Energy Boosters:** Products like AUTOFOCUS are setting trends in clean energy drinks by using simple, natural ingredients to avoid unwelcome side effects. - **On-the-go Health Solutions:** Convenient formats such as cans, shots, and powder packs cater to busy lifestyles demanding quick and portable health solutions. ### Industries Being Reshaped - **Functional Beverages:** The functional beverage industry is evolving with innovations that focus on mental clarity and sustained energy through naturally sourced ingredients. - **Nutraceuticals:** Nutraceuticals are becoming increasingly popular as consumers seek health-enhancing products like AUTOFOCUS that combine convenience with scientifically-backed benefits. - **Sustainable Food and Beverage:** Utilizing upcycled coffee fruit places the spotlight on sustainability within the food and beverage industry, driving attention to eco-friendly ingredient sourcing. ## Related on Trend Hunter - [Prebiotic Fiber Protein Shakes](https://www.trendhunter.com/trends/todo.md) - [Functional Treat Bowls](https://www.trendhunter.com/trends/cowboy-colostrum-bowl.md) - [Functional Dissolving Teas](https://www.trendhunter.com/trends/veryvery-good-tea.md) - [Energy-Boosting Drink Mixes](https://www.trendhunter.com/trends/monin-brilliance-energy.md) - [Fermented Sea Buckthorn Beverages](https://www.trendhunter.com/trends/goodie.md) - [Functional Tea Launches](https://www.trendhunter.com/trends/uncle-matts-organic-yerba-mate-energy-tea.md) - [Optimized Morning Beverages](https://www.trendhunter.com/trends/morning-beverages.md) - [Maca-Forward Women's Supplement Powders](https://www.trendhunter.com/trends/maca-for-women.md) - [Elevated Energy Drink Smoothies](https://www.trendhunter.com/trends/jordyn-jones-x-gorgie.md)