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# Exploding Cakes
Turn Up the Volume is the Latest Wicked Video for Autoerotique

By Going Like Sixty | Published 2011-04-11 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/autoerotica-turn-up-the-volume
References: [cbsnews](http://www.cbsnews.com/8301-504784_162-20051013-10391705.html) & [trendsnow.net](http://www.trendsnow.net/2011/04/autoerotique-turn-up-the-volume.html?utm_source=feedburner)

My friend and Trend Hunter 'Cowbag,' aka Emmylou Cakehead of [Cakehead Loves Evil](https://www.trendhunter.com/trends/buttercream-haze), should have made this video for the band Autoerotique. It is done in a manner that is *so* her style.
Alas, the [exploding cakes](https://www.trendhunter.com/trends/cake-picnic) in the [video for the song](https://www.trendhunter.com/trends/love-you-more) Turn Up The Volume were not her doing. Rather, this Autoerotique video comes from the excellent team of Jay Miles and Derek Blais. This is one video that must be watched with a wicked set of speakers and in full-screen high definition.
Exploding Cakes. Solid beat. Sweet.Cakehead would be proud.

> Directors: Jay Miles & Derek Blais
> Producer: Eric Sim
> Cinematographer: Max Chin
> Editor: Chris Murphy
> Art Director: Drew Lint
> Set Designer & Master Cake: Zazu Myers
> Wardrobe: Tania Martins
> Hair & Makeup: Tami El Sombati
> Offline Facility: Relish
> Offline Producer: Kate Bate
> Colourist: Conor Fisher
> Colour Facility: Alter Ego

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 59% | Activity: 69% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Visual Music Videos:** Opportunity for music artists to collaborate with visual artists for more innovative music videos.
- **Edible Art:** Innovative opportunities for chefs and artists to create unique edible experiences.
- **Multisensory Marketing:** Opportunity for businesses to incorporate more senses in their marketing to create unforgettable experiences.

### Who This Affects Most

- **Music:** Music industry can collaborate with visual artists to create music videos that further enhance the music experience.
- **Food:** Chefs and artists can collaborate to create unique edible art that appeals to both sight and taste.
- **Marketing:** Businesses can incorporate multisensory experiences in their marketing to create more memorable and engaging campaigns.

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- [Cake-Infused Bourbon Cocktails](https://www.trendhunter.com/trends/clarified-cake-milk-punch.md)
