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# $210,000 SUVs
The Autobiography Ultimate Edition is the Most Expensive Range Rover Ever

By Jordan M | Published 2011-02-12 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/autobiography-ultimate-edition
References: [bornrich](http://www.bornrich.com/entry/210k-for-the-most-ultimate-range-rover-that-ever-was/) & [topgear](http://www.topgear.com/uk/car-news/range-rover-autobiography-ultimate-edition-120000-2011-02-09)

If luxury SUVs had a government, the Autobiography Ultimate Edition Range Rover would be their king.

At a staggering price tag of $210,000, the Autobiography Ultimate Edition Range Rover is a testament both to luxury and deep pockets. The beast comes default-fitted with built-in iPads, 20-inch wheels, plenty of top-tier wood and aluminum, and either a gas or diesel [V8](https://www.trendhunter.com/trends/bentley) engine; of course, it can also be customized according to customer specifications and preferences. Only 500 of these magnificent cars are being manufactured.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 95% | Activity: 94% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Luxury Suvs:** The high price point and exclusive features of the Autobiography Ultimate Edition Range Rover highlight the continued demand for luxury SUVs.
- **Customization:** The ability for customers to personalize the Autobiography Ultimate Edition Range Rover to their exact specifications presents an opportunity for car manufacturers to explore more customizable vehicles.
- **Integrated Technology:** Built-in iPads in the Autobiography Ultimate Edition Range Rover signals a trend towards more integration of technology within cars, presenting opportunities for tech companies to collaborate with car manufacturers.

### Sectors Adopting This

- **Automotive:** The Autobiography Ultimate Edition Range Rover highlights the demand for luxury vehicles, presenting opportunities for car manufacturers to explore more high-end, exclusive models.
- **Technology:** The integration of technology in the Autobiography Ultimate Edition Range Rover presents opportunities for tech companies to collaborate with car manufacturers on new and innovative features.
- **Luxury Goods & Services:** The high price point and exclusive features of the Autobiography Ultimate Edition Range Rover reflects a continued demand for luxury goods and services, presenting opportunities for luxury brands to expand into the automotive market.

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