# On-Demand Car Fresheners This Auto Fragrance System Lets You Mist Scent as Needed By Laura McQuarrie | Published 2014-11-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/auto-fragrance-system References: [indiegogo](https://www.indiegogo.com/projects/aire-control-auto) & [aire-control](http://aire-control.com/) Rather than emitting scent all the time and running out faster than it should, the Aire Control auto fragrance system lets you control when clean-smelling scents are dispersed. The Aire Control device is set up more or less like a tiny perfume bottle, requiring you to press on it to release a fragrance. The car freshener can be mounted to any car vent so that it stays out of the way and instead of spraying outward, an [internal wicking system](https://www.trendhunter.com/trends/premium-scented-oil-diffuser) fills the car with a great scent. Because the [liquid fragrance](https://www.trendhunter.com/trends/parfums-de-marly) is contained in a sealed environment, this prevents it from needlessly evaporating. As far as scents go, the Aire Control auto fragrance system comes in Vanilla, New Car, Citrus Breeze and Fresh Linen varieties. On average, you can press the system about 120 times before it's time for a refill. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 17% | Activity: 33% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **On-demand Fragrance Systems:** Disruptive innovation opportunity: Develop customizable fragrance systems for various environments beyond cars, such as homes and offices. - **Internal Wicking Technology:** Disruptive innovation opportunity: Apply the internal wicking system to other products that require controlled dispensing of liquids, such as air fresheners and insect repellents. - **Sealed Fragrance Containers:** Disruptive innovation opportunity: Create sealed fragrance containers for other industries, like personal care products and home fragrances, to prevent unnecessary evaporation and ensure longer-lasting scents. ### Where This Applies - **Automotive:** Disruptive innovation opportunity: Develop on-demand fragrance systems customized to different vehicle types and consumer preferences. - **Home Fragrance:** Disruptive innovation opportunity: Apply the Aire Control system's technology to home fragrance products, allowing users to control scent dispersion and prolonging scent longevity. - **Personal Care:** Disruptive innovation opportunity: Implement the Aire Control technology in personal care products, such as perfumes and body sprays, to provide controlled scent release and reduce product wastage. ## Related on Trend Hunter - [Smart Car Diffusers](https://www.trendhunter.com/trends/smart-car-diffuser.md) - [Smart Scent Diffusers](https://www.trendhunter.com/trends/airia-by-febreze.md) - [Kinetic Air Fresheners](https://www.trendhunter.com/trends/conecto-air-perfume.md) - [At-Home Fragrance Boosters](https://www.trendhunter.com/trends/scent-booster.md) - [Portable Waterless Diffusers](https://www.trendhunter.com/trends/wellbeing-pod-mini.md) - [Cup Holder Air Purifiers](https://www.trendhunter.com/trends/freschair.md) - [Car Fragrance Vending Machines](https://www.trendhunter.com/trends/carfume-vending-machine.md) - [Wintery Automotive Car Perfumes](https://www.trendhunter.com/trends/winter-angel-car-air-freshener.md) - [High-Tech Fragrance Diffusers](https://www.trendhunter.com/trends/frederic-malles-fleur-mecanique.md)