# Auto Breaking Ads Mercedes-Benz Capitalizes on the Quest for Vehicle Safety By Shelby Lee Walsh | Published 2009-07-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/auto-breaking-ads-mercedes-benz-vehicle-safety References: [adsoftheworld](http://adsoftheworld.com/media/print/mercedesbenz_pram) & [mercedesbenz](http://www.mercedesbenz.com) Breaks are one of the most important features a car can have and [Mercedes-Benz](https://www.trendhunter.com/trends/mercedesbenz-immortal-love) attempts to capitalize on people's constant quest for [vehicle safety](https://www.trendhunter.com/trends/driver-assistance-1). Their print ads for their “Brake Assist Plus” feature claims to have “Extra braking force when you need it.” The ads depict literal numbers quickly coming to a halt in the face of a mother with a stroller, a dog and a kid running across the street. This campaign is very visual and very effective. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 32% | Activity: 48% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Vehicle Safety Features:** Capitalizing on the trend for vehicle safety features such as brake assist technology - **Visual Advertising:** Utilizing highly visual advertising campaigns to effectively promote new safety features - **Consumer Empowerment:** Empowering consumers to prioritize their safety when purchasing new vehicles ### Where This Applies - **Automotive:** The automotive industry can innovate their vehicle designs with advanced safety features and promote their products through highly visual advertising campaigns - **Marketing and Advertising:** The marketing and advertising industry can offer innovative approaches to promoting new safety features like brake assist technology - **Consumer Goods:** The consumer goods industry can offer brake assist technology as a new standard feature to prioritize consumer safety, resulting in improved product offerings ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Romantic Luxury Vehicle Ads](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md)