# Discreet Car Fresheners The Perk Vent Wrap Auto Air Freshener is Virtually Undetectable By Laura McQuarrie | Published 2014-11-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/auto-air-freshener References: [carhoots](http://www.carhoots.com/hints-tips/keep-car-fresh-invisible-air-freshener-perk-vent-wraps/) & [carhoots](http://www.carhoots.com/hints-tips/keep-car-fresh-invisible-air-freshener-perk-vent-wraps/) If you didn't know to look for the Perk auto air freshener on a car's dashboard, you probably would never even notice it was there. The [car air freshener](https://www.trendhunter.com/trends/bmw-fragrances) is designed to wrap around the air vents, so that while air is flowing, drivers and passengers are treated to a [refreshingly clean, yet gentle smell](https://www.trendhunter.com/trends/premium-scented-oil-diffuser) that's not too overbearing. The Perk Vent Wraps come in scents like New Car, Clean Laundry, Absolute Zero, as well as more fragrant scents like Caribbean Colada, Lush Valley and Summer Berry. On average, you can expect the Vent Wraps to last about 60 days and keep your car smelling fresh and clean all the while. Since there's [no obstructive parts or liquids involved](https://www.trendhunter.com/trends/wellbeing-pod-mini), the Perk product is totally mess-free. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 50% | Activity: 31% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Shift to Discreet Car Accessories:** There is an opportunity for new discreet car accessories beyond air fresheners. - **Long-lasting and Non-obstructive Products:** There is a growing demand for long-lasting and non-obstructive automotive products. - **Personalized Vehicle Fragrances:** There is a trend towards personalized vehicle fragrances that cater to different preferences and moods. ### Industries Being Reshaped - **Automotive Accessories:** The automotive accessories industry can develop new discreet and long-lasting products beyond air fresheners. - **Scent Marketing:** The scent marketing industry can innovate personalized vehicle fragrances for different preferences and moods. - **Consumer Products:** The consumer products industry can cater to the growing demand for long-lasting, non-obstructive and discreet automotive products. ## Related on Trend Hunter - [Smart Car Diffusers](https://www.trendhunter.com/trends/smart-car-diffuser.md) - [Wintery Automotive Car Perfumes](https://www.trendhunter.com/trends/winter-angel-car-air-freshener.md) - [Canine Hip-Hop Air Fresheners](https://www.trendhunter.com/trends/car-vent-air-freshener.md) - [Smart Car Diffusers](https://www.trendhunter.com/trends/olfapure-7300.md) - [Nostalgic Summer Air Fresheners](https://www.trendhunter.com/trends/air-fresheners.md) - [Cup Holder Air Purifiers](https://www.trendhunter.com/trends/freschair.md) - [Kinetic Air Fresheners](https://www.trendhunter.com/trends/conecto-air-perfume.md) - [Natural Oil Air Fresheners](https://www.trendhunter.com/trends/natural-air-freshener-sprays.md) - [Car-Designed Air Purifiers](https://www.trendhunter.com/trends/air-purifier1.md)