# Autism Awareness Campaigns This Animated Short Tells Parents About the Early Signs of Autism By Cadhla Gray | Published 2015-11-06 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/autism-awareness-campaign References: [fastcocreate](http://www.fastcocreate.com/3053196/see-the-world-as-a-child-with-autism-does-in-this-touching-psa?partner=rss) & [autismspeaks.org](https://www.autismspeaks.org/) 'Autism Speaks' created this insightful and touching autism awareness campaign that teaches compassion and understanding around the early signs of autism. Directed largely toward parents, the creative stop-animation short puts viewers in the shoes of an autistic child. The short follows the journey of a young boy who starts off travelling down a river and encounters different scenes that he is not comfortable with. Touching on a sensitivity to light and sounds, lack of eye contact and problems with speech -- the PSA does a good job at informing about the wide spectrum of autism without stereotyping. Created in partnership with ad agency [BBDO](https://www.trendhunter.com/trends/accessible-customer-service) and the Ad Council, these TV spots were inspired by a real young boy with autism named Jacob. The shorts are a part of the 'Learn the Signs' autism awareness campaign that hopes to give [parents and caregivers](https://www.trendhunter.com/trends/avela-health) better information and resources. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 18% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Autism Awareness:** Creating informative and empathetic campaigns that educate people about the early signs of autism. - **Stop-animation Short Films:** Utilizing stop-animation techniques to tell impactful stories and raise awareness on sensitive topics. - **Partnerships for Social Good:** Collaborating with ad agencies and nonprofit organizations to create effective campaigns that address social issues. ### Sectors Adopting This - **Advertising:** Leveraging creative storytelling and impactful visuals to raise awareness and bring attention to important social issues. - **Film and Animation:** Using animation techniques, such as stop-motion, to create visually compelling and emotionally engaging narratives. - **Nonprofit Organizations:** Working towards promoting awareness and understanding of autism, while providing resources and support for individuals and families affected by the condition. ## Related on Trend Hunter - [Child Abuse-Preventing Campaigns](https://www.trendhunter.com/trends/prevent-child-abuse-america.md) - [Emotional Short Films](https://www.trendhunter.com/trends/johnson-johnson.md) - [Autism Awareness Tech Products](https://www.trendhunter.com/trends/coolify.md) - [Sibling Caregiver Campagins](https://www.trendhunter.com/trends/care-instructions.md) - [Empowering Visual Content Campaigns](https://www.trendhunter.com/trends/empowering-visual-content.md) - [Down Syndrome Awareness Campaigns](https://www.trendhunter.com/trends/powerful-national-awareness-campaign.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Autism-Supporting Athletics Brands](https://www.trendhunter.com/trends/nba-nike-autism-awareness.md) - [Stuttering Awareness Initiatives](https://www.trendhunter.com/trends/the-canadian-stuttering-association.md)