# Literature-Displaying Clocks The 'Author Clock' Offers a Novel Way to Tell the Time By Michael Hemsworth | Published 2021-10-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/author-clock References: [yankodesign](https://www.yankodesign.com/2021/10/12/this-absolutely-genius-clock-uses-actual-quotes-from-literature-to-tell-the-time/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+yankodesign+%28Yanko+Design+-+Form+Beyond+Function%29) & [kickstarter](https://www.kickstarter.com/projects/1195310640/author-clock-a-novel-way-to-tell-time)  The 'Author Clock' has been designed by Jose Cardona as a literally novel way to [tell time](https://www.trendhunter.com/trends/arrowatch) by providing avid literary enthusiasts with a way to keep time. The clock is characterized by its [e-ink display](https://www.trendhunter.com/trends/miniot-klapklok) that is devoice of hands or numbers, but instead utilizes excerpts from literature to convey the time to the onlooker. The clock makes use of more than 2,000 quotes from authors across six centuries in order to incorporate a wondrous experience into the simple act of telling the time. The 'Author Clock' is outfitted with a [knurled brass knob](https://www.trendhunter.com/trends/moov-and-coo) on the side that can be used for scrolling through the text, zooming in to read it more clearly or even change the fonts for an updated touch. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 91% | Activity: 93% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Literary Clocks:** Creating clocks that rely on literature quotes to convey time offers unique opportunities for merging technology and cultural products. - **E-ink Displays:** Utilizing e-ink displays as a medium for displaying information opens the doors for creative and sustainable uses in various industries. - **Customized Fonts:** Offering the ability to change fonts on devices like clocks presents opportunities to elevate the user experience by allowing personalization and creative expression. ### Who This Affects Most - **Home Decor:** The integration of literary quotes into clocks opens new business opportunities for creative and functional home decor products. - **Publishing:** Partnering with a company that produces literary clocks offers an opportunity for publishers to expand brand awareness and provide readers with a unique product experience. - **Consumer Electronics:** The use of e-ink displays in clocks is just one example of how sustainable and energy-efficient technologies can be incorporated into consumer electronics. ## Related on Trend Hunter - [Calm Reading Clocks](https://www.trendhunter.com/trends/novellamate.md) - [Alternative Time Displays](https://www.trendhunter.com/trends/dozen-clock.md) - [Printed Fortune Clocks](https://www.trendhunter.com/trends/houracle.md) - [Kinetic Pattern Clocks](https://www.trendhunter.com/trends/moir-clock.md) - [Concentric Timezone Wall Clocks](https://www.trendhunter.com/trends/analog-wall-clock.md) - [Flowing Light Clocks](https://www.trendhunter.com/trends/crydal-scroll-clock.md) - [Celestially Inspired Desk Clocks](https://www.trendhunter.com/trends/astral-desk-clock.md) - [Intentionally Foggy Clock Designs](https://www.trendhunter.com/trends/kehai-clock.md) - [Two-Sided Wall Clocks](https://www.trendhunter.com/trends/corner-clock.md)