# Personal Style Jewelry Campaigns RS Pure's #Authentic100 Shares the Styles of 100 Influencers By Laura McQuarrie | Published 2023-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/authentic100 References: [marketwatch](https://www.marketwatch.com/press-release/rs-puretm-fine-jewelry-brand-launches-the-authentic100-campaign-featuring-actress-brianne-howey-2023-05-23) & [rspure](https://www.rspure.com/authentic-100/) Personal style is a deeply unique expression of oneself, and RS Pure is making individual style the central focus of its #Authentic100 marketing campaign. This [fine jewelry campaign](https://www.trendhunter.com/trends/the-art-of-adornment) is all about celebrating the diversity and uniqueness of different personal aesthetics, and to do so, it spotlights [100 diverse style influencers](https://www.trendhunter.com/trends/limitless-campaign). At the same time, the [personal style-focused campaign](https://www.trendhunter.com/trends/adidas-originals-new-campaign) highlights the versatility of pieces that are simple, minimalist and intentional. The #Authentic100 campaign features actress Brianne Howey as the primary face of the campaign, and on the e-commerce brand's website, there's a dedicated boutique page highlighting the personal style of each #Authentic100 member, as well as a personally curated collection of their favorite pieces from RS Pure. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 32% | Activity: 39% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What's Driving This Trend - **Personal Style-focused Campaigns:** Businesses can create marketing campaigns that celebrate individuality and showcase the diversity of personal aesthetics. - **Minimalist and Intentional Design:** Brands can highlight the versatility of minimalist and intentional design in their products. - **Dedicated Boutique Pages for Influencers:** Brands can feature a dedicated boutique page on their website to highlight each influencer's personal style and curated product collection. ### Who This Affects Most - **Fashion Industry:** Fashion companies can create campaigns and product lines that celebrate individual style and minimalist design. - **Jewelry Industry:** Jewelry companies can focus on designing versatile and intentional pieces that appeal to a wide range of personal aesthetics. - **E-commerce Industry:** E-commerce companies can create dedicated boutique pages to showcase the personal style of influencers and offer curated collections of their products. ## Related on Trend Hunter - [Expressive Charm Jewelry](https://www.trendhunter.com/trends/styled-by-katseye.md) - [Women-Empowering Jewelry Campaigns](https://www.trendhunter.com/trends/empowering-jewelry-campaign.md) - [Playful Holiday Jewelry Campaigns](https://www.trendhunter.com/trends/decorating-season.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Empowering Clean Beauty Campaigns](https://www.trendhunter.com/trends/clean-beauty-campaign1.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Authenticity-Centric Beauty Series](https://www.trendhunter.com/trends/we-belong-to-something-beautiful.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md)