# Authentic Clean-Label Tortillas Habar's Authentic Mexican Tortillas Boast Wholesome Ingredients By Laura McQuarrie | Published 2018-08-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/authentic-mexican-tortillas References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/12168-melding-tradition-and-trends-for-tortilla-success) & [harbar](https://www.harbar.com/maria-and-ricardos-brand/) Health-conscious consumers are putting pressure on brands to reformulate products or introduce new options that boast simple, wholesome, [clean-label ingredient lists](https://www.trendhunter.com/trends/agrana-agenapure)—but this is something that Harbar has done with its [authentic Mexican tortillas](https://www.trendhunter.com/trends/fiesta-fit-wraps) since the company was first created in 1986. Harbar’s premium Maria and Ricardo’s brand gets its name from the company's founders and features products that are all Non-GMO Project verified and made without artificial preservatives, colors and flavors. Within this brand, consumers will also find a [gluten-free option](https://www.trendhunter.com/trends/chickpea-tortillas), which further satisfies those who are looking for a nourishing free-from option. While sharing simple products made with minimal ingredients has long been a top priority for the company, the products boast colorful, modern branding that emphasizes these features in order to catch the eyes of consumers today. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 20% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Clean-label Products:** The trend of health-conscious consumers demanding products with simple, wholesome, clean-label ingredients presents an opportunity for brands to reformulate or introduce new options. - **Gluten-free Options:** The increasing demand for gluten-free options provides an opportunity for brands to cater to the needs of consumers looking for nourishing free-from options. - **Colorful Branding:** Brands can capitalize on the trend of emphasizing simple, clean-label ingredients through eye-catching, colorful branding. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore innovative ways to reformulate products or develop new options with simple, clean-label ingredients. - **Health and Wellness:** The health and wellness industry can capitalize on the growing demand for gluten-free options by developing and promoting nourishing free-from products. - **Marketing and Advertising:** The marketing and advertising industry can help brands create engaging, eye-catching branding that highlights the simplicity and clean-label features of their products. ## Related on Trend Hunter - [Nutrient-Dense Flour Tortillas](https://www.trendhunter.com/trends/flour-tortilla.md) - [Tortilla-Focused Businesses](https://www.trendhunter.com/trends/art-of-the-tortilla.md) - [Two-Ingredient Tortillas](https://www.trendhunter.com/trends/sourdough-buckwheat-tortillas.md) - [Minimal Ingredient Tortillas](https://www.trendhunter.com/trends/rise-puff-tortillas.md) - [Zero-Carb Keto Tortillas](https://www.trendhunter.com/trends/guerrero.md) - [Better-for-You Tortilla Products](https://www.trendhunter.com/trends/lowcarb-tortillas.md) - [Cactus-Forward Tortilla Chips](https://www.trendhunter.com/trends/casa-arte-sano.md) - [Store-Brand Tortilla Chips](https://www.trendhunter.com/trends/storebrand-tortilla-chips.md) - [Authentic Ready-to-Use Tortillas](https://www.trendhunter.com/trends/la-mexicana-tortillas.md)