# Australian-Style Yogurts Yamba Brings a Grass-Fed Alternative to Canadian Grocers By Meghan Young | Published 2015-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/australianstyle-yogurt References: [canadiangrocer](http://www.canadiangrocer.com/products-2/say-gday-mate-to-aussie-style-yogurt-39050) & [lifechoicesfoods](http://www.lifechoicesfoods.com) Yamba might be the first Australian-style yogurt to makes it way to Canada, but it certainly won't be the last. Since it is also the first to use grass-fed milk, it's only natural that consumers will be attracted to its organic and healthy focus. It helps that the maker, Life Choices Natural Foods, claims the Australian-style yogurt is higher in fat and protein than Greek yogurt -- the current favorite among many shoppers. Although available in a few flavors including plain, strawberry and honey, the Australian-style yogurt sets itself apart from its competition by providing a different type of alternative. Its ingredients will intrigue customers who are continuously on the hunt for something different and, arguably, better. The Australian-style yogurt brings just that. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 19% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Australian-style Yogurts:** Disruptive innovation opportunity: Introducing unique yogurt options with grass-fed milk and higher fat and protein content to attract health-conscious consumers. ### Who This Affects Most - **Health Food:** Disruptive innovation opportunity: Catering to the growing demand for organic and healthy food items like Australian-style yogurt. - **Dairy:** Disruptive innovation opportunity: Creating premium yogurt products by using grass-fed milk, appealing to consumers looking for alternative options in the dairy industry. - **Food Retail:** Disruptive innovation opportunity: Expanding product offerings with Australian-style yogurt, attracting customers who are seeking novel and healthier yogurt alternatives. ## Related on Trend Hunter - [Flavorful Australian Yogurts](https://www.trendhunter.com/trends/dairy-farmers-thick-creamy.md) - [Nutrition-Driven Yogurt Products](https://www.trendhunter.com/trends/odysea-greek-yogurt.md) - [Dual Plant Milk Yogurts](https://www.trendhunter.com/trends/oat-coconut-yoghurt.md) - [Flavored Free-From Yogurt Products](https://www.trendhunter.com/trends/fiveam-organic.md) - [Nutrient-Dense Dairy-Free Yogurts](https://www.trendhunter.com/trends/dairyfree-yogurts.md) - [Fruity Plant-Based Yogurts](https://www.trendhunter.com/trends/vitasoy.md) - [Functional Lifestyle-Driven Yogurts](https://www.trendhunter.com/trends/arla-yogurt-products.md) - [Conveniently Pouched Greek Yogurts](https://www.trendhunter.com/trends/greek-yogurt-pouches.md) - [Digestive Wellness Greek Yogurts](https://www.trendhunter.com/trends/a2-greek-yogurt.md)