# Race-Focused Campaigns Ads by the Australian Indigenous Education Foundation Spark Conversation By Michael Hemsworth | Published 2013-05-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/australian-indigenous-education-foundation References: [theinspirationroom](http://theinspirationroom.com/daily/2013/indigenous-pm-for-australia/) & [aief.au](http://www.aief.com.au/) Working to help start widespread conversation around the topic of race and politics, the [Australian Indigenous Education Foundation](https://www.trendhunter.com/trends/australian-good-meat) (AIEF) has recently run a [print campaign](https://www.trendhunter.com/trends/beige-billboards) that features a painting of an Indigenous prime minister that's emblazoned with the slogan "This will never happen." The advertisement comes about as part of a new marketing campaign to start a conversation regarding [race relations in Australia](https://www.trendhunter.com/trends/indigenous-men) amidst unsettling new research that reveals a whopping two thirds of those polled believe they'll never see an Indigenous prime minister take office. Paired with the hashtag #IndigenousPM, the AIEF campaign is an ongoing attempt movement to help break down the perceived barriers for everyone in the country -- regardless of race -- and help connect the people on a more universal basis. With a solid dollar amount of funding attained, the AIEF will continue on with future campaigns to help spark change. For more information, check out the [AIEF homepage](http://www.aief.com.au/). ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 2% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Race-focused Marketing:** Brands can initiate campaigns that start conversations around the topic of race and empower underrepresented communities. - **Diversity and Inclusion Advocacy:** Organizations can work towards breaking down perceived barriers to create a more diverse and inclusive workforce. - **Social Activism in Advertising:** Companies can use their platforms to address social issues and inspire positive change through their marketing efforts. ### Industries Being Reshaped - **Advertising:** Ad agencies can create campaigns that start important conversations about social issues. - **Non-profit:** The non-profit sector can lead the charge in advocating for diversity and inclusion initiatives. - **Politics:** Political parties can strive for better representation of underrepresented communities in leadership roles. ## Related on Trend Hunter - [Indigenous Representation Campaigns](https://www.trendhunter.com/trends/change-the-bill.md) - [Awareness-Raising Poverty Campaigns](https://www.trendhunter.com/trends/unaccept-inequality.md) - [Diversity-Focused Furniture Campaigns](https://www.trendhunter.com/trends/making-space1.md) - [Truthful Indigenous Retelling Efforts](https://www.trendhunter.com/trends/retelling-the-story-of-pocahontas.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md) - [Love-Centric Public Service Announcements](https://www.trendhunter.com/trends/love-has-no-labels1.md) - [Peer-to-Peer Conversation Campaigns](https://www.trendhunter.com/trends/real-tea-real-talk.md) - [Down Syndrome Awareness Campaigns](https://www.trendhunter.com/trends/powerful-national-awareness-campaign.md)