# Rockstar Beverage Commercials The Australian Hahn Beer Ad is the Marketing Genius of Champions By Jamie Danielle Munro | Published 2011-06-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/australian-hahn-beer References: [theawesomer](http://theawesomer.com/hahn-beer-ad/106336/) & [fanpop](http://www.fanpop.com/spots/australia/videos/468613/title/hahn-beer-commercial) The Australian Hahn beer ad puts advertising competitors to shame. The commercial boasts a rockstar attitude from start to finish that will make any viewer want to crack open a fresh Hahn brew. According to the commercial, Australian Hahn beer is brewed with a bit of “super” added at every stage. At the beginning stages, the [barley and hops](https://www.trendhunter.com/trends/super-natural-lager) are pumped up with a dose of bass and then rocked a little more as the liquid is pumped through a set of drums. At one point, the beer even passes through a transparent lion lazing on a luxurious rug. Finally, the beer reaches a [Hugh Hefneresque](https://www.trendhunter.com/trends/martian-toilet) man waiting in a helicopter for a cold one. The Australian Hahn beer commercial flexes marketing muscle and makes any viewer crave a fresh brew. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 15% | Activity: 44% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Rockstar Advertising:** Disruptive innovation opportunity: Creating bold and edgy advertisements that captivate viewers and make them crave the product. - **Music-inspired Marketing:** Disruptive innovation opportunity: Incorporating music and sound effects into marketing campaigns to create a unique and memorable brand experience. - **Luxury Branding:** Disruptive innovation opportunity: Positioning a product as premium and exclusive by associating it with luxury and sophistication. ### Sectors Adopting This - **Alcoholic Beverages:** Disruptive innovation opportunity: Developing innovative and captivating advertisements for alcoholic beverages that stand out from competitors in a crowded market. - **Advertising and Marketing:** Disruptive innovation opportunity: Exploring unconventional and creative approaches to advertising and marketing strategies that capture audience attention and drive consumer desire. - **Entertainment:** Disruptive innovation opportunity: Partnering with entertainment industry professionals to create engaging and memorable brand experiences through commercials, events, and collaborations. ## Related on Trend Hunter - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [Island-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/liquid-aloha.md) - [Beer Anti-Fakeness Ads](https://www.trendhunter.com/trends/antifakeness-ad.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [AI-Inspired Beer Ads](https://www.trendhunter.com/trends/solar-wave.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [Celebratory Beverage Ads](https://www.trendhunter.com/trends/legendary-stories.md)