# Preservative-Free Fruit Sodas These Australian Drinks Were Produced to Counter Mass-Produced Ones By Mishal Omar | Published 2017-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/australian-drinks References: [capi.au](https://capi.com.au/) The range of Australian drinks offered by the brand CAPI were designed to be refreshing and reflective of the country's culture. After wanting a change from the predominantly mass-produced beverage options on the market, the founders of CAPI decided to take matters into their own hands and the brand was born. The Australian drinks offer a range of flavors that start with [plain mineral water](https://www.trendhunter.com/trends/radnor-splash) and [sparkling water](https://www.trendhunter.com/trends/soda-inspired-sparkling-water), and also include [cola](https://www.trendhunter.com/trends/langers-craft-cola), blood orange, cucumber mineral water, cranberry, and a spicy ginger option. The CAPI bottles are short in stature, curved and feature little labeling and imagery on them. This Australian brand provides local consumers with options on the market that are more nutritious than the mass-produced ones. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 55% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Preservative-free Beverages:** Opportunity for companies to develop preservative-free fruit sodas that cater to health-conscious consumers. - **Craft and Specialty Drinks:** Growing demand for unique and artisanal drinks that offer a distinct flavor experience. - **Minimalist Packaging Design:** Opportunity for brands to differentiate with simple and visually appealing packaging designs. ### Industries Being Reshaped - **Beverage Manufacturing:** Companies in the beverage manufacturing industry can explore new product lines of preservative-free fruit sodas. - **Food and Beverage Retail:** Increased demand for craft and specialty drinks presents a growth opportunity for retailers. - **Packaging Design:** Packaging design industry can offer innovative and minimalist designs for beverage brands. ## Related on Trend Hunter - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md) - [Health-Conscious Soda Lines](https://www.trendhunter.com/trends/no-cap-soda-pop.md) - [Chic Free-From Soda Refreshments](https://www.trendhunter.com/trends/cans-soda.md) - [Naturally Sweetened Sodas](https://www.trendhunter.com/trends/naturally-sweetened-sodas.md) - [All-Natural Honey-Sweetened Sodas](https://www.trendhunter.com/trends/fresh-fizz-soda.md) - [Zero-Sugar Sparkling Beverages](https://www.trendhunter.com/trends/bubly.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar.md) - [Premium Australian Tonics](https://www.trendhunter.com/trends/australian-tonic.md) - [School-Compliant Sparkling Fruit Juices](https://www.trendhunter.com/trends/belvoir-farm-fruitz.md)