# Natural Australian Beauty Brands 'Beached' Offers Cruelty-Free Products for a Natural Look By Laura McQuarrie | Published 2019-04-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/australian-beauty-brand References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/New_A-beauty_brand_Beached_poised_to_hit_UK_market/153954) & [beached](https://beached.com/) 'Beached' is a new Australian beauty brand that is launching with three natural, [cruelty-free products](https://www.trendhunter.com/trends/skincare-makeup) for the face, body and hair that are centered around celebrating "bare beauty." Each of the brand's beauty products is designed to inspire women to embrace a fresh, natural look. While Bondi Bum is a natural body firmer that helps to smooth and tighten skin, Urban Waves is a [texturizing sea salt hair spray](https://www.trendhunter.com/trends/plantbased-haircare-formulation) and Rays for Days is a versatile, [natural bronzer serum](https://www.trendhunter.com/trends/beach-freak-bronzer-stick) that can be used on its own or with a variety of other cosmetics. Each of these products is colorfully packaged, with Bondi Bum and Urban Waves boasting softly sculpted packages that remind of stones on the beach. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 66% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Natural Beauty Products:** The trend towards natural products in the beauty industry presents an opportunity for new entrants like 'Beached' with all-natural formulations and cruelty-free ingredients. - **Cruelty-free Beauty Brands:** The increasing consumer demand for products that are not tested on animals is creating an opportunity for ethical brands like 'Beached' to enter the beauty market. - **Multifunctional Beauty Products:** Offering versatile beauty products like 'Rays for Days' that can be used on their own or in combination with other cosmetics presents a disruptive innovation opportunity for brands looking to capture market share in the beauty industry. ### Sectors Adopting This - **Beauty and Personal Care:** The beauty industry is ripe for disruption with new entrant brands like 'Beached' offering all-natural, multifunctional and cruelty-free beauty products. - **Ethical Consumer Products:** The trend towards cruelty-free products and ethical sourcing is creating a market for brands like 'Beached' to capture the attention of consumers who value sustainability and social responsibility. - **Natural Skincare Products:** With a growing shift towards clean and natural ingredients in skincare products, brands like 'Beached' have an opportunity to attract customers who prioritize natural and eco-friendly formulations. ## Related on Trend Hunter - [Glow-Enhancing Sun Care Products](https://www.trendhunter.com/trends/australian-gold.md) - [Authentic Hydrating Hair Products](https://www.trendhunter.com/trends/authentic-beauty.md) - [Affordable Nude Cosmetic Products](https://www.trendhunter.com/trends/nude-cosmetic-product.md) - [Skin-Caring Bronzer Sticks](https://www.trendhunter.com/trends/beach-freak-bronzer-stick.md) - [Ethical Skin-Nourishing Cosmetics](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection.md) - [Sustainable Mineral SPF Brands](https://www.trendhunter.com/trends/project-reef.md) - [Weightless Bronzing Formulas](https://www.trendhunter.com/trends/bronzing-pot.md) - [Hydrating Self Tanners](https://www.trendhunter.com/trends/bali-body-hydrating-tanner.md) - [Guyanese Botanical Skincare Brands](https://www.trendhunter.com/trends/botanical-skincare-brand.md)