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# Rocker-Inspired Brews
This AC/DC Beer is Sure to Please Fans of this Australian Band

By Lacey-Jane Walsh | Published 2013-07-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/australian-band
References: [hiconsumption](http://hiconsumption.com/2013/07/acdc-beer/?utm_source=rss&utm_medium=rss&utm_campaign=acdc-beer) & [coolmaterial](http://coolmaterial.com/home/acdc-beer/)

This tasty beer is named after a little Australian band called AC/DC, known for classic rock songs such as Thunderstruck. While this beer has been available to Australian fans for a while now, it's just made its way to the United States, so American fans of this phenomenal rock group can check it out as well.

German brewery Karlsberg is responsible for producing this [rock band-inspired beverage](https://www.trendhunter.com/trends/supernova-champagne), which is sure to please beer drinking rock fans everywhere. After 40 years of hard rocking it only seems right for this universally recognized band to start producing tasty [tribute beers](https://www.trendhunter.com/trends/last-christmas-sour-beer).

[Classic rock and ice cold beers](https://www.trendhunter.com/trends/kerplunk-kandy-grape-slurpee) seem to go together like peanut butter and jam so why not pick up some AC/DC beer, which perfectly blends the two and encourages beer lovers to rock out.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 18% | Activity: 15% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Classic Rock-inspired Beverages:** Opportunity to create more beverages inspired by classic rock bands to cater to fans and enhance the drinking experience.
- **Musician Tribute Beers:** Opportunity to produce tribute beers for other iconic musicians, creating a unique connection between fans and their favorite artists through the beverage.
- **Cross-industry Collaboration:** Opportunity for breweries and music industry to collaborate on creating innovative and unique beer products that cater to music fans.

### Where This Applies

- **Craft Beer:** Craft beer industry can create rock band-inspired beverages to appeal to music fans, expanding their product range and customer base.
- **Music Merchandising:** The music merchandising industry can explore producing beverage products in collaboration with breweries to offer unique and exclusive merchandise options for fans.
- **Event and Concert Services:** Event and concert services industry can incorporate exclusive rock band-inspired beers into their offerings, enhancing the overall fan experience and driving ticket sales.

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