# Driver-Sized Beer Cans Keystone Light Debuts a 6’3’’ Can in Honor of Austin Cindric’s Historic Win By Grace Mahas | Published 2022-02-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/austin-cindric References: [keystonelight](https://www.keystonelight.com/tallboy)  [Keystone Light](https://www.trendhunter.com/trends/always-a-smooth-catch) recently announced the release of an intriguing new marketing campaign that pays homage to [Austin Cindric](https://www.trendhunter.com/trends/giddy-up). [Austin Louis](https://www.trendhunter.com/trends/austin-simply-fit) Cindric is an American professional auto racing driver that recently won in Daytona with a Keystone Light tall boy in hand. To celebrate his feat, the brand is "taking its beer to new heights" and announced the launch of a 6'3" life-size Keystone Light tall boy -- the same height as the racing champion. Fans can take a picture and see how they meaure up to the can while enjoying a Keystone Light tall boy, courtesy of the brand, as Cindric stars in another race in Texas this May. More details will be provided closer to the race day. Image Credit: Keystone Light ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 37% | Activity: 49% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Giant-sized Products:** Taking inspiration from Keystone Light's new 6'3'' beer can, companies can explore larger-than-life products that create a unique and memorable experience for customers. - **Celebrity Collaborations:** Partnering with popular athletes and other public figures can be a successful marketing strategy to engage consumers and build brand awareness. - **Interactive Marketing:** Keystone Light's interactive 'measuring up to the can' experience allows consumers to engage with the brand, leading the way for more interactive marketing opportunities in the future. ### Where This Applies - **Beverage Industry:** Beverage companies can explore innovative ways to differentiate themselves from competitors, such as launching unique product sizes or collaborating with public figures. - **Marketing Industry:** Keystone Light's campaign showcases the power of interactive marketing to engage consumers and build brand awareness. - **Sporting Goods Industry:** Partnering with popular athletes like Austin Cindric can build brand credibility and drive sales for sporting goods companies. ## Related on Trend Hunter - [Outdoor-Inspired Beer Spots](https://www.trendhunter.com/trends/ross-chastain.md) - [Unique Auto-Racing Campaigns](https://www.trendhunter.com/trends/liquid-death-and-nascar.md) - [$2M Race Car Prizes](https://www.trendhunter.com/trends/kevin-harvic-fan.md) - [Racecar-Inspired Dating Experiences](https://www.trendhunter.com/trends/datetona-at-daytona-500.md) - [Glitchy Beer Cans](https://www.trendhunter.com/trends/special-edition-beer-can.md) - [Eye-Catching Light Lager Cans](https://www.trendhunter.com/trends/living-the-dream.md) - [Fishing-Trip-Inspired Beer Campaigns](https://www.trendhunter.com/trends/always-a-smooth-catch.md) - [Reactive Fan-Based Football Campaigns](https://www.trendhunter.com/trends/coors-light-coors-light.md) - [Gratitude-Giving Beer Cans](https://www.trendhunter.com/trends/smooth-salute.md)