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# Australian-Style Sandwich Cookies
These Aussie-Style Chocolate Crème Sandwich Cookies are Rich

By Katherine Pendrill | Published 2021-02-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/aussiestyle-chocolate-crme-sandwich-cookies
References: [traderjoes](https://www.traderjoes.com/digin/post/aussie-style-chocolate-creme-sandwich-cookies)

If you're a fan of [Tim](https://www.trendhunter.com/trends/tim-tam-twin-pack) Tams, but you don't live in Australia, now you can get your fix in the form of [Trader Joe's](https://www.trendhunter.com/trends/all-butter-shortbread-sandwich-cookies) new Aussie-Style Chocolate Crème Sandwich Cookies.

For those unfamiliar, Tim Tams are a classic Australian treat that consists of two malted biscuits separated by a chocolate cream filling, all coated in a layer of chocolate. Inspired by this classic cookie, Trader Joe's has created what it calls Aussie-Style Chocolate Crème Sandwich Cookies. The Trader Joe's version consists of a rich chocolate crème filling sandwiched between two crispy chocolate cookies, all covered in a smooth chocolate coating. As the brand puts it: "As soon as you taste it, put the whole cookie in your mouth to experience the most incredible, creamy, chocolatey, melting sensation!"

Image Credit: Trader Joe's

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 24% | Activity: 42% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **International Snack Foods:** Companies can introduce international snack foods in new markets to cater to people with diverse tastes.
- **Reinventing Classic Treats:** Modern twists on classic treats can attract new audiences and create new revenue streams for businesses.
- **Indulgent Convenience Foods:** Businesses can cater to the demand for indulgent convenience foods by offering ready-to-eat snacks that can be consumed on-the-go.

### Sectors Adopting This

- **Food and Beverage:** Companies in the food and beverage industry can create new products and flavors inspired by international cuisine to attract a wider audience.
- **Retail:** Retailers can introduce specialty snack foods from other countries to differentiate themselves from competitors and increase foot traffic.
- **Confectionery:** Confectionery companies can create unique and innovative variations of classic treats to keep up with changing consumer preferences and maintain customer loyalty.

## Related on Trend Hunter

- [Shortbread Sandwich Cookies](https://www.trendhunter.com/trends/all-butter-shortbread-sandwich-cookies.md)
- [Cinnamon Bun Sandwich Cookies](https://www.trendhunter.com/trends/cinnamon-bun-inspired-joejoes-sandwich-creme-cookies.md)
- [Extra-Rich Chocolate Biscuits](https://www.trendhunter.com/trends/tim-tam-extra-chocolaty.md)
- [Salty Australian Chocolate Biscuits](https://www.trendhunter.com/trends/tim-tam-sweet-salty.md)
- [White Chocolate Australian Biscuits](https://www.trendhunter.com/trends/tim-tam-white-chocolate.md)
- [Carefully Crafted Wafer Cookies](https://www.trendhunter.com/trends/double-chocolate-wafer-cookies.md)
- [Gluten-Free Australian Biscuits](https://www.trendhunter.com/trends/tim-tam-gluten-free.md)
- [Chocolate Dipped Butter Cookies](https://www.trendhunter.com/trends/dark-chocolate-dipped-french-butter-cookies.md)
- [Buttery Galette-Inspired Cookies](https://www.trendhunter.com/trends/french-galettes-butter-cookies.md)
