# Online Swapping MumSwap.com Lets Mothers Exchange Goods and Services By Cecilia Biemann | Published 2008-09-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/aussie-website-where-moms-swap-not-shop-mumswapcomau References: [ciol](http://www.ciol.com/News/News-Reports/Swap,-not-shop,-Aussie-website-urges-thrifty-moms/16908110429/0/) & [mumswap](http://mumswap.com/) The age old tradition of [bartering](https://www.trendhunter.com/trends/shapp) has been reborn through a new Australian website. Mumswap.com.au encourages mothers to swap a range of goods and services including doing the ironing, [babysitting](https://www.trendhunter.com/trends/kidsit), business and hobby-related know-how, vacations and [fashion](https://www.trendhunter.com/trends/lovevery-preloved). The free site, launched last month, was set up by a 29 year old Australian mother with other mothers in mind. She was targeting stay-at-home mothers, particularly those battling to make ends meet in households that are down to just one income. The site aims to help those hurting financially due to rising fuel and grocery prices, and interest rates being at a 12-year high. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 15% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Bartering Revival:** The online swapping trend is bringing back the age-old tradition of bartering in a digital format, providing opportunities for individuals and communities to exchange goods and services. - **Sharing Economy:** Platforms like MumSwap.com.au are part of the emerging sharing economy trend, where individuals can share resources and skills to meet their needs and address financial challenges. - **Community Support:** MumSwap.com.au represents a trend towards building community support networks, allowing mothers to connect and help each other out by exchanging goods and services. ### Where This Applies - **E-commerce:** The online swapping trend presents disruptive innovation opportunities for e-commerce platforms to facilitate and monetize bartering transactions. - **Sharing Platforms:** The emergence of online swapping platforms creates opportunities for sharing economy platforms to expand their offerings and cater to specific community needs. - **Parenting Support:** The rise of platforms like MumSwap.com.au highlights the potential for the parenting support industry to develop innovative services that help mothers navigate financial challenges and find resources within their communities. ## Related on Trend Hunter - [Parent-to-Parent Marketplaces](https://www.trendhunter.com/trends/blossoms.md) - [In-Store Swap Shops](https://www.trendhunter.com/trends/primark-swap-shop.md) - [Connective Economic Travel](https://www.trendhunter.com/trends/swapper.md) - [Cost-Effective Housing Exchange Platforms](https://www.trendhunter.com/trends/house-exchange.md) - [Affordable Uniform Exchanges](https://www.trendhunter.com/trends/oxfam-1.md) - [Hyper-Local Gifting Communities](https://www.trendhunter.com/trends/buy-nothing-project.md) - [Redesigned Online Property Marketplaces](https://www.trendhunter.com/trends/online-property.md) - [Peer-to-Peer Sharing Tools](https://www.trendhunter.com/trends/shapp.md) - [Local Sports Marketplaces](https://www.trendhunter.com/trends/waresport.md)