# Fruit-Sweetened Australian Yogurts The Wallaby Organic No Sugar Added Aussie Greek Yogurt is Tasty By Michael Hemsworth | Published 2019-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aussie-greek-yogurt References: [foodbev](https://www.foodbev.com/news/danone-debuts-wallaby-no-sugar-added-aussie-greek-yogurt-range/) & [wallabyyogurt](https://wallabyyogurt.com) The Wallaby Organic No Sugar Added Aussie Greek Yogurt is the latest addition to the brand's product portfolio that aims to offer consumers a new [naturally sweetened yogurt option](https://www.trendhunter.com/trends/yoplait-petits-filous-and-frubes) that is indulgently simple. Made with [organic ingredients](https://www.trendhunter.com/trends/pasture-raised), the yogurts will come in three options including Strawberry Rose, Vanilla Chai and Peach Hibiscus, which are all flavored without added sugar. The Greek yogurts are reported to have a milder flavor than other options on the market thanks to the slow-cultured preparation process. The Wallaby Organic No Sugar Added Aussie Greek Yogurts will be launched in mid-March exclusively at Sprouts store locations before being made available nationwide at [Whole Foods](https://www.trendhunter.com/trends/odysea-greek-yogurt) locations. The yogurts are part of the changing dairy product market as consumers seek out alternatives to their favorite options. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 50% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Naturally Sweetened Yogurts:** The trend of offering yogurt options sweetened with fruit instead of sugar presents an opportunity for businesses to tap into the growing consumer demand for healthier alternatives. - **Slow-cultured Yogurts:** The trend of slow-cultured yogurt preparation process presents an opportunity for businesses to differentiate themselves by offering yogurt with a milder flavor profile. - **Alternative Dairy Products:** The trend of seeking out alternatives to traditional dairy products presents an opportunity for businesses to innovate and capture market share in this expanding segment. ### Who This Affects Most - **Food and Beverage Industry:** The food and beverage industry can take advantage of the trend of naturally sweetened yogurts by developing new products and flavors. - **Health and Wellness Industry:** The health and wellness industry can benefit from the trend of slow-cultured yogurts by promoting the potential health benefits associated with this preparation process. - **Plant-based Dairy Industry:** The plant-based dairy industry can capitalize on the trend of seeking out alternative dairy products by introducing new plant-based yogurt options. ## Related on Trend Hunter - [No-Sugar-Added Yogurt Alternatives](https://www.trendhunter.com/trends/nosugaradded-yogurt-alternative.md) - [Sugar-Free Drinkable Yogurts](https://www.trendhunter.com/trends/sugarfree-drinkable-yogurts.md) - [Flavorful Australian Yogurts](https://www.trendhunter.com/trends/dairy-farmers-thick-creamy.md) - [Dairy-Free Greek-Style Yogurts](https://www.trendhunter.com/trends/unsweetened-plain-greek-style-yogurt.md) - [No-Added-Sugar Drinkable Yogurts](https://www.trendhunter.com/trends/zerog-added-sugar-drinks.md) - [Whipped Greek Yogurts](https://www.trendhunter.com/trends/whipped-greek-yogurts.md) - [Flavored Free-From Yogurt Products](https://www.trendhunter.com/trends/fiveam-organic.md) - [Sugar-Free Dairy Products](https://www.trendhunter.com/trends/pauls-protein.md) - [Dual Plant Milk Yogurts](https://www.trendhunter.com/trends/oat-coconut-yoghurt.md)