# Gender-Inclusive Gaming Accessories Logitech Launches the New Aurora Gaming Collection By Amy Duong | Published 2022-07-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/aurora-gaming References: [hypebeast](https://hypebeast.com/2022/7/logitech-aurora-gender-inclusive-gaming-accessories-peripherals-release-info) & [logitechg](https://www.logitechg.com/en-us/aurora-collection.html)  Tech imprint [Logitech](https://www.trendhunter.com/trends/aurora-collection) introduces its latest [Aurora](https://www.trendhunter.com/trends/spectrum-of-human-needs) collection full of gaming accessories that were designed to be gender-inclusive. The newest addition is full of soft tones to contrast against the brand's usually black and metallic selection of technology items. The brand states that the new collection is designed with a focus on “comfort, approachability and playfulness,” with the product features that were gathered from “feedback from women gamers across the community. The new collection is made up of the G735 [wireless headset](https://www.trendhunter.com/trends/astro-a20-x), and the G715 and G713 tenkeyless keyboards, which are wireless or wired. It continues with the G7705 gaming mouse with a lightweight build along with boom mics, earpads, colored keyboard top plates, mouse pads, cases, keycaps, and more. Image Credit: Logitech ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 17% | Activity: 57% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Gender-inclusive Gaming Accessories:** Disruptive innovation opportunities in creating and marketing products that are designed to promote inclusion and diversity in the gaming industry. - **Soft-tone Technology Products:** Opportunities in designing tech products that feature softer tones and visual elements to appeal to a wider range of consumers. - **Consumer-driven Design:** Opportunities in utilizing consumer feedback to create products that meet a specific demographic's unique needs and preferences. ### Where This Applies - **Gaming Industry:** Disruptive innovation opportunities in creating inclusive products that cater to a broader range of demographics and promote diversity in the gaming industry. - **Technology Industry:** Opportunities in creating products that feature softer tones and visual elements to appeal to a wider range of consumers in the technology industry. - **Design Industry:** Opportunities in utilizing consumer feedback to create products that meet a specific demographic's unique needs and preferences in the design industry. ## Related on Trend Hunter - [Gender-Inclusive PC Accessories](https://www.trendhunter.com/trends/aurora-collection.md) - [Comprehensive Tech Showcase Events](https://www.trendhunter.com/trends/logiplay-2024.md) - [Pro-Grade Gamer PC Peripherals](https://www.trendhunter.com/trends/logitech-g-pro-series.md) - [Revamped Gaming Peripherals](https://www.trendhunter.com/trends/alienware-2.md) - [Accessibility-Focused Technology Strategies](https://www.trendhunter.com/trends/spectrum-of-human-needs.md) - [Pink Gaming Collections](https://www.trendhunter.com/trends/play-in-pink.md) - [Cartoon Kitty Gaming Products](https://www.trendhunter.com/trends/razer-x-hello-kitty-friends.md) - [High-Performing Mechanical Keyboards](https://www.trendhunter.com/trends/mx-mouse.md) - [Artistic Gaming Peripherals](https://www.trendhunter.com/trends/asus-5.md)