# Naturally Raw Paint Products Waste That Comes from Auro United Kingdom is Compostable By Tiana Reid | Published 2013-01-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/auro References: [clearlyso](http://www.clearlyso.com/company/607/) & [auro](http://www.auro.co.uk) Auro has been around since before the social enterprise and social business language has been used, that is, since 1983. But even still, even with its categorization on directories such as Clearly So, it has become known as a trusted [environmentally friendly paint](https://www.trendhunter.com/trends/premium-spray-paint) brand in the United Kingdom. Aside from paint, the company also offers floor finishes, worktop finishes, woodstains, [cleaning products](https://www.trendhunter.com/trends/multi-surface-eco-cleaner), wax care, paint stripper, fillers, plaster, brushes and adhesives. Essentially, anything you need to add a little color -- or get rid of a lot of color -- is available. Auro is based in Stroud, Gloucestershire but retailers in Cardiff, North Berwick, Stockport, London and more also carry some of the products. **Contact Information** Auro [website](http://www.auro.co.uk/) Auro on [Facebook](https://www.facebook.com/pages/Auro-Natural-Paints/239746355469) ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 6% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Environmentally Friendly Paint:** Developing paint products that are compostable and environmentally friendly. - **Expanded Product Offerings:** Increasing the range of products to include floor finishes, woodstains, cleaning products, and more. - **Localized Retailers:** Partnering with retailers in different locations to make products more accessible to customers. ### Industries Being Reshaped - **Paint and Coatings:** Opportunity for other paint companies to develop environmentally friendly and compostable paint products. - **Home Improvement:** Providing a wide range of products for home improvement projects, creating convenience for customers. - **Eco-friendly Products:** Expanding the market for environmentally friendly and sustainable products in various industries. ## Related on Trend Hunter - [Curated Paint Shops](https://www.trendhunter.com/trends/cover-story-1.md) - [Textured Sustainable Limewash Paints](https://www.trendhunter.com/trends/limewash.md) - [Reformulated Signature Paints](https://www.trendhunter.com/trends/aura-waterborne-interior-paint.md) - [Eco-Friendly Paint Deliveries](https://www.trendhunter.com/trends/coat-paints.md) - [Leftover Househouse Paint Artwork](https://www.trendhunter.com/trends/paint-drop.md) - [Balanced Office Facilities](https://www.trendhunter.com/trends/airpurifying-paint.md) - [Eco-Conscious Car Lines](https://www.trendhunter.com/trends/motorglaze.md) - [Vibrant 3D-Printed Designs](https://www.trendhunter.com/trends/3dprinted-design.md) - [Free-From Household Cleaners](https://www.trendhunter.com/trends/multi-surface-eco-cleaner.md)