# Ultra-Glamorous Retirement Homes The Auriens Home is Designed Exclusively for Nonagenarians By Mishal Omar | Published 2017-03-22 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/auriens References: [telegraph](http://www.telegraph.co.uk/luxury/design/is-this-londons-most-glamorous-retirement-home/) & [auriens](http://auriens.com/) The upcoming Auriens retirement home in Chelsea was designed to suit the needs of nonagenarians who would also like to live independent, fun lives. This demographic is being targeted due to their goals of remaining young at heart, and forgoing the stereotypes associated with aging that many retirement homes tend to cater to. The retirement home itself is highly glamorous in its design, with a stylish club area for socializing, a bar, and a library for residents to enjoy. The Auriens facility offers [24-hour care for residents](https://www.trendhunter.com/trends/yutjuwala-djwarr), along with top of the line technology and a personalized approach to medical support that addresses [physical, emotional and spiritual needs](https://www.trendhunter.com/trends/ageasy-store). The Auriens retirement facility ensures that elderly individuals with a focus on living full lives are catered to. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 79% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Boomers](https://www.trendhunter.com/boomers) ## Key Themes ### Why This Trend Is Growing - **Nonagenarian-centric Retirement Homes:** Designing retirement homes exclusively for nonagenarians who wish to live independent, glamorous and fulfilling lives creates opportunity for a unique market segment. - **Glamorous Retirement Living:** Creating retirement homes that reflect a sense of style and luxury, and offer unique amenities like a bar and club area, may appeal to a wealthier aging population who do not wish to compromise on their lifestyle. - **Personalized Approach to Senior Care:** Providing a holistic medical support system that caters to physical, emotional, and spiritual wellness rather than just medical needs could attract seniors looking for more personalized attention. ### Industries Being Reshaped - **Real Estate:** Developing and building retirement homes for nonagenarians with a focus on unique amenities and a personalized approach to senior care presents an opportunity for real estate developers to tap into a niche market. - **Healthcare:** Offering personalized medical support that caters to the holistic needs of seniors beyond just medical care could become a unique selling point for healthcare providers catering to the elderly. - **Hospitality:** Integrating a hospitality approach to retirement homes through the design of glamorous spaces and unique amenities could appeal to seniors looking for a more luxurious lifestyle in their later years. ## Related on Trend Hunter - [Low-Impact Garden Dwellings](https://www.trendhunter.com/trends/the-senior-shelter.md) - [Boomer-Targeted Luxury Resorts](https://www.trendhunter.com/trends/palm-lake-resort-yamba-cove.md) - [Neighborhood-Like Retirement Complexes](https://www.trendhunter.com/trends/cobham-bowers.md) - [Senior Living Innovation Hubs](https://www.trendhunter.com/trends/agewell-innovation-studio.md) - [Nostalgic Family Homes](https://www.trendhunter.com/trends/apartamento-relicrio.md) - [Retiree Influencer Houses](https://www.trendhunter.com/trends/retirement-house.md) - [Elevated Senior Essentials](https://www.trendhunter.com/trends/remsen.md) - [Advanced Home Hospital Beds](https://www.trendhunter.com/trends/opera-beds.md) - [Senior Housing Projects](https://www.trendhunter.com/trends/ellen-browning-building.md)