# Collagen-Rich Mushroom Drinks Simply Auri Makes Its Beverages with Auricularia Auricula By Laura McQuarrie | Published 2017-07-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/auricularia-auricula References: [simplyauri](http://simplyauri.com/) & [bevnet](https://www.bevnet.com/news/2017/video-early-stage-intros-2017-summer-fancy-food-show) Auricularia Auricula, also known as the herbal Wood Ear Mushroom, is the key ingredient in Simply Auri's [nourishing beverage collection](https://www.trendhunter.com/trends/high-ground-elixirs). The mushroom is known to be a rich source of [plant-based collagen](https://www.trendhunter.com/trends/aura-collagen-protein), as well as iron, Polysaccharides, and boasts anti-aging and weight control properties. As Simply Auri shares: " It helps to lower cholesterol, blood sugar, prevent heart disease and also detox the body. Wood Ear Mushroom is certainly a sublime food for healthy body and mind." Some of the beverages offered by Simply Auri include Antioxidant Cranberry Grape, Powerhouse Apple Grape and Zesty Honey Lemon. In recent years, [superfood and medicinal mushrooms](https://www.trendhunter.com/trends/superfood-mushroom-supplements) have come into the spotlight as ingredients, as they offer numerous benefits for the maintenance of one's mind and body well-being. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 78% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Superfood Mushroom Beverages:** Opportunity for creating innovative and healthy beverages using superfood mushrooms like Auricularia Auricula. - **Plant-based Collagen Products:** Chance to develop collagen-rich products sourced from plant-based ingredients like Wood Ear Mushroom. - **Medicinal Mushroom Trend:** Potential for incorporating medicinal mushrooms into various products for enhanced health benefits. ### Where This Applies - **Beverage Manufacturing:** Disruptive innovation opportunity to introduce new beverage options that feature superfood mushrooms. - **Health and Wellness:** Opportunity for developing plant-based collagen products that cater to the growing demand for natural and sustainable health solutions. - **Cosmetics and Skincare:** Potential to utilize plant-based collagen from mushrooms in the development of anti-aging and skincare products. ## Related on Trend Hunter - [Multi-Action Mushroom Supplements](https://www.trendhunter.com/trends/revive-collagen-supplements.md) - [High Potency Wellness Powders](https://www.trendhunter.com/trends/inner-glow.md) - [Functional Mushroom Drinks](https://www.trendhunter.com/trends/yay-mushrooms.md) - [Adaptogenic Mushroom Beverages](https://www.trendhunter.com/trends/melting-forest.md) - [Adaptogenic Soft Drinks](https://www.trendhunter.com/trends/muush.md) - [Immunity-Boosting Mushroom Blends](https://www.trendhunter.com/trends/ora-mushiyum.md) - [Functional Mushroom Broths](https://www.trendhunter.com/trends/lions-mane-broth.md) - [Clarity-Promoting Mushroom Coffees](https://www.trendhunter.com/trends/mushroom-coffee2.md) - [Comprehensive Body-Supporting Mushroom Gummies](https://www.trendhunter.com/trends/mushroom-gummies.md)