# Luxury Millennial-Friendly Jewelry Shops Aurate Jewelry Puts a Millennial Twist on Jewelry Buying By Ell Smith | Published 2017-11-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aurate-jewelry References: [auratenewyork](https://auratenewyork.com/) Shopping for [fine jewelry](https://www.trendhunter.com/trends/vintageinspired-fine-jewelry) has always been a deeply personal and time consuming process, which is why Aurate Jewelry is combining luxury design with conscious consumerism, enabling buyers to browse high-end and [ethically made pieces](https://www.trendhunter.com/trends/fallers-jewelry), from the comfort of one's home. The forward-thinking direct-to-consumer model eliminates some of the costs associated with specialty jewelry stores, allowing the brand to retail expensive and customizable pieces, at a fraction of the cost. Making both statement pieces and traditional staples, Aurate Jewelry disrupts the age-old process of jewelry buying through offering a unique and [digitized shopping experience](https://www.trendhunter.com/trends/foliums), that isn't typically associated with luxury design. Through Aurate Jewelry, consumers can focus on selecting the perfect, personalized purchase for themselves or a loved one, without second guessing ethics or quality. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Why This Trend Is Growing - **Digitized Luxury Shopping:** Aurate Jewelry disrupts the age-old process of jewelry buying through offering a unique and digitized shopping experience, that isn't typically associated with luxury design. - **Direct-to-consumer Jewelry:** Aurate Jewelry's forward-thinking direct-to-consumer model eliminates some of the costs associated with specialty jewelry stores, allowing the brand to retail expensive and customizable pieces, at a fraction of the cost. - **Ethical Fine Jewelry:** Aurate Jewelry combines luxury design with conscious consumerism, enabling buyers to browse high-end and ethically made pieces, from the comfort of one's home. ### Industries Being Reshaped - **Fashion Retail:** The digitized luxury shopping trend presents opportunities for fashion retailers to enhance their online shopping experience and engage with customers in new and innovative ways. - **E-commerce:** The direct-to-consumer jewelry trend opens up opportunities for e-commerce platforms to tap into the luxury market and offer customizable products at affordable prices. - **Sustainable Fashion:** The ethical fine jewelry trend highlights the growing demand for sustainable fashion, providing opportunities for eco-friendly fashion brands to showcase their products and cater to conscious consumers. ## Related on Trend Hunter - [International Jewelry-Focused Digital Marketplaces](https://www.trendhunter.com/trends/jeweler-collective.md) - [Dynamic Energy-Inspired Luxury Jewelry](https://www.trendhunter.com/trends/aura-collections.md) - [Hypoallergenic Waterproof Jewelry](https://www.trendhunter.com/trends/flaire-co.md) - [Western-Inspired Jewelry Collections](https://www.trendhunter.com/trends/frye-x-aurate.md) - [Vintage-Inspired Fine Jewelry Collections](https://www.trendhunter.com/trends/vintageinspired-fine-jewelry.md) - [Modern Jewelry Websites](https://www.trendhunter.com/trends/foliums.md) - [Bridal-Inspired Jewelry Collections](https://www.trendhunter.com/trends/future-heirlooms.md) - [Luxury Collector-Focused Retail Experiences](https://www.trendhunter.com/trends/avi-co.md) - [Contemporary Sapphire Collections](https://www.trendhunter.com/trends/zadie.md)