# Graceful Comfortable Fall Garments AURALEE Prepares for FW21 with Simplistic Flowing Silhouettes By Amy Duong | Published 2021-03-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/auralee References: [hypebeast](https://hypebeast.com/2021/3/auralee-fall-winter-2021-collection-lookbook) & [auralee.jp](https://auralee.jp/) Japanese fashion label AURALEE introduces its new collection designed for the Fall/Winter 2021 season and it is full of [effortless looks](https://www.trendhunter.com/trends/szane-fall-2025). The season's color palette is just as neutral with earthy tones that travel throughout the flowing shapes. The inspiration behind the collection is simply to create a [capsule of cohesive](https://www.trendhunter.com/trends/uniqlo-u-fw25) and intelligent garments. The focus roots strongly in comfort, with slip dresses, boxy tailored items, wool jackets, trim sweatpants, and much more. The easy spirit of the seasonal range invites [layering](https://www.trendhunter.com/trends/north-seainspired-fallwinter-2025-line) and are backed up with high quality materials and cuts. There is also a sustainable focus as Iwai tells the Fédération de la Haute Couture et de la Mode, “Every season, we always aim to never overproduce and avoid waste … Our goal is also to create only the highest quality products that are meant to be cherished and worn for a long time." Image Credit: AURALEE ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Effortless Fall Garments:** Opportunity for fashion brands to tap into the growing demand for simple yet stylish fall outfits. - **Sustainable Fashion:** Growing trend towards eco-friendly fashion that utilizes high-quality materials and reduces waste, presenting an opportunity for brands to differentiate themselves in the market. - **Comfort as a Priority:** Fashion brands can prioritize comfort in their designs, as customers increasingly seek out clothing that is both functional and comfortable. ### Sectors Adopting This - **Fashion:** Fashion companies can capitalize on the growing demand for comfortable and stylish fall garments while prioritizing sustainability in their production processes. - **Retail:** Retailers can offer consumers a wider range of comfortable and sustainable clothing options in their fall collections to meet shifting consumer preferences and reduce waste. - **Textile Manufacturing:** Textile manufacturers can innovate towards creating high-quality, sustainable fabrics that cater to the current trend of comfort-focused clothing designs. ## Related on Trend Hunter - [Fall-Centric Layered Apparel](https://www.trendhunter.com/trends/uniqlo-u-fw24.md) - [Seasonal Womenswear Collections](https://www.trendhunter.com/trends/artless-forevers-fall-25.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Seasonal Wardrobe Capsules](https://www.trendhunter.com/trends/uniqlo-u-fw25.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Measured Winter Wardrobe](https://www.trendhunter.com/trends/vowels-fw26.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Modular Fall-Ready Layered Fashion](https://www.trendhunter.com/trends/arcs-2.md)