# Non-Toxic Sustainable Skincare Brands Auraïha Offers Consumers 100% Clean and Transparent Skincare By Elena Rahman | Published 2021-08-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/auraiha References: [auraiha](https://auraiha.com/collections/all) Auraiha is a clean skincare brand boasting transparent labeling to let consumers know exactly what they are applying to their skin. Over the last few years, there has been a collective shift towards a clean, eco-conscious, and sustainable lifestyle throughout Western society. Auraiha follows this shift by following the principles of sustainability and clean ingredients in all its products. The conscious brand uses non-toxic ingredients to formulate its products. To further commit to its eco endeavors, Auraiha partnered with [Environmental Working Group](https://www.trendhunter.com/trends/natural-baby-sunscreen) ([EWG](https://www.trendhunter.com/trends/dore-1)) to verify its products as quality-made. Packaged in [sustainable and eco-friendly material](https://www.trendhunter.com/trends/aora-mexico), Auraiha some featured products include the Glass Face Brightening Serum and the Naturally Luminous Mist and Set Spray. The two products are also available as a bundle purchase. Image Credit: Auraiha ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 37% | Activity: 48% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Clean Skincare:** Opportunity for skincare brands to prioritize transparency and non-toxic ingredients in their formulations - **Eco-friendly Packaging:** Opportunity for brands to reduce their environmental impact through sustainable packaging options - **Eco-verification Partnerships:** Opportunity for brands to partner with organizations like Environmental Working Group to verify their commitment to sustainability and transparency ### Sectors Adopting This - **Skincare:** Skincare brands should prioritize non-toxic ingredients and sustainable packaging options to appeal to eco-conscious consumers - **Consumer Goods:** Opportunity for consumer goods companies to adopt sustainable packaging materials to reduce their environmental impact and meet consumer demand for eco-friendly options - **Environmental Organizations:** Opportunity for environmental organizations to partner with companies to verify their commitment to sustainability and help consumers make informed purchasing decisions ## Related on Trend Hunter - [Sustainably Minded Skincare](https://www.trendhunter.com/trends/iluminar-skin.md) - [Eco-Conscious Beauty Lines](https://www.trendhunter.com/trends/dhartii.md) - [Scientifically Inspired Skincare Brands](https://www.trendhunter.com/trends/premium-skincare-brand.md) - [Guyanese Botanical Skincare Brands](https://www.trendhunter.com/trends/botanical-skincare-brand.md) - [Streamlined Skincare Solutions](https://www.trendhunter.com/trends/mio-cosmetics.md) - [Sustainably Luxe Face Oils](https://www.trendhunter.com/trends/nakie-coquette.md) - [Ageing-Positive Skincare Products](https://www.trendhunter.com/trends/auro-skincare.md) - [Hormone-Friendly Ayurvedic Skincare Brands](https://www.trendhunter.com/trends/ayurvedic-skincare-brand.md) - [Performance Plant-Powered Bodycare](https://www.trendhunter.com/trends/nature-of-things.md)