# Vibrant Aura Luggage Collections Away Released an Exclusive Vibrant Hard Shell Luggage Collection By Mickey Phoon | Published 2023-02-23 | World Source: Trend Hunter, https://www.trendhunter.com/trends/aura-luggage-collection References: [variety](https://variety.com/shop/away-luggage-aura-collection-1235530337/) Luxury travel accessory brand [Away](https://www.trendhunter.com/trends/sunshine-yellow) has released its [Aura](https://www.trendhunter.com/trends/the-aura-collection) luggage collection of [hard shell luggage](https://www.trendhunter.com/trends/uncompromisingly-light-campaign) in a vibrant color scheme. A leading name in airport fashion, Away creates functional accessories that are designed with both style and function in mind. The stylish Aura luggage collection offers its signature hard-shelled cases in two unique colorways. These colorways include 'sunrise,' a calming blue-green gradient and 'sunset,' a bolder ombré pattern of orange, blue, and pink. The Aura collection consists of Away's classic Bigger Carry-On and Large cases, a brand new Everywhere Sling Bag silhouette, a versatile bag, limited-edition “Aura-fied” versions of its packing cubes, a large toiletry bag, and luggage tags. The standout items from this collection are the Bigger Carry-On and the Large cases since both items are the only ones in the collection to be offered in both sunrise and sunset colorways. As for the material of both cases, they are made of a durable polycarbonate shell with 360-degree spinner wheels. The collection is currently available for purchase on the Away website. Image Credit: Away ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 88% | Activity: 90% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Vibrant Hard Shell Luggage:** Brands can create custom vibrant-colored hard shell luggage collections to offer consumers stand-out options for their travel needs. - **Functional Fashion Accessories:** Companies can design functional fashion accessories that blend style with practicality for consumers who value both aspects in their travel gear. - **Limited-edition Collection:** Creating limited-edition collections allows companies to offer unique and exclusive products to consumers, creating a sense of urgency and exclusivity around the purchase. ### Industries Being Reshaped - **Travel Retail:** Retailers can offer vibrant, limited-edition collections of luggage and accessories to appeal to travelers looking to add some personality to their travel gear. - **Fashion Accessories:** Fashion accessory brands can create hard shell luggage collections with unique colors and designs to capture customers looking for both style and practicality in their travel gear. - **E-commerce:** Online retailers can offer exclusive and limited-edition collections of luggage to attract shoppers who are looking for unique products and experiences when shopping for travel gear online. ## Related on Trend Hunter - [Vibrant Lightweight Suitcases](https://www.trendhunter.com/trends/sunshine-yellow.md) - [Neon Tonal Premium Luggage](https://www.trendhunter.com/trends/neon-collection-1.md) - [Vibrant Collaborative Luggage Series](https://www.trendhunter.com/trends/soundwave-collection.md) - [Pink-Tonal Suitcase Capsules](https://www.trendhunter.com/trends/island-pink.md) - [Collaborative Color-Focused Suitcases](https://www.trendhunter.com/trends/away-1.md) - [Collaborative Luggage Bags](https://www.trendhunter.com/trends/stylish-suitcases.md) - [Calming Summer-Themed Luggage](https://www.trendhunter.com/trends/essential-collection-1.md) - [Personality-Forward Luggage Brands](https://www.trendhunter.com/trends/airs-luggage.md) - [Personality-Matched Luggage Collections](https://www.trendhunter.com/trends/airs.md)