# Sunlight Simulating Shades Hunter Douglas Presents the Progressive Aura Illuminating Shades By Amy Duong | Published 2023-12-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/aura-illuminated-shades References: [design-milk](https://design-milk.com/hunter-douglas-aura-window-shades/) & [redirect.viglink](https://redirect.viglink.com/?format=go&jsonp=vglnk_170300928812810&key=6ab1d62aaf9dbafae96546ba3ca1b2ac&libId=lqcm1gpi0100x1tt000ULht89gun8&loc=https%3A%2F%2Fdesign-milk.com%2Fhunter-douglas-aura-window-shades%2F&v=1&out=http%3A%2F%2Fwww.hunterdouglas.com%2Fenhancements%2Faura&ref=https%3A%2F%2Fdesign-milk.com%2F&title=Hunter%20Douglas%20Aura%20Can%20Make%20It%20Seem%20Like%20Daytime%20at%20Night&txt=%3Cstrong%3EAura%20Illuminated%20Shades%3C%2Fstrong%3E)  Hunter [Douglas](https://www.trendhunter.com/trends/cooling-gel-pillow) presents a look at the new [Aura](https://www.trendhunter.com/trends/aura-ambient-grow-light) Illuminated Shades which are a unique new window treatment solution that can cater to multiple needs. It can [simulate natural light](https://www.trendhunter.com/trends/sunbooster) for a comfortable ambiance whilst also delivering a sense of privacy at home. Visually, it appears to be similar to the automated window shade by the brand with an additional treatment that is discreet. The Aura features the same design accents as its own PowerView Gen 3 Automation items as well. The light shines from the top downwards and it can replicate the sense of sunlight when it is closed. To do so, there is a parabolic reflector and liner that is developed to evenly distribute light. Image Credit: Hunter Douglas ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 56% | Activity: 47% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Sunlight Simulating Shades:** Sunlight simulating shades offer a unique window treatment solution that can create a comfortable ambiance and provide privacy. - **Aura Illuminated Shades:** Aura illuminated shades by Hunter Douglas feature a discreet additional treatment that simulates natural light and replicates the sense of sunlight when closed. - **Powerview Gen 3 Automation:** PowerView Gen 3 Automation by Hunter Douglas includes design accents similar to the Aura illuminated shades, providing an automated window shade solution. ### Sectors Adopting This - **Home Decor:** Sunlight simulating shades are a disruptive innovation opportunity within the home decor industry, offering a unique window treatment solution. - **Smart Home Technology:** Aura illuminated shades and PowerView Gen 3 Automation present disruptive innovation opportunities in the smart home technology industry, enhancing window shade functionality and control. - **Lighting Solutions:** The development of discreet additional treatments and parabolic reflectors for sunlight simulating shades provide a disruptive innovation opportunity within the lighting solutions industry. ## Related on Trend Hunter - [Automated Wood Blinds](https://www.trendhunter.com/trends/natural-light-optimization.md) - [Automated Window Shades](https://www.trendhunter.com/trends/motorized-window-shades.md) - [Sunlight-Mimicking Panelled Lamps](https://www.trendhunter.com/trends/sunne-lamp.md) - [Window-Emulating Lighting Solutions](https://www.trendhunter.com/trends/window-chronicles.md) - [Smart Motorized Shades](https://www.trendhunter.com/trends/motorized-shades.md) - [Window-Imitating Smart Light Panels](https://www.trendhunter.com/trends/vindow.md) - [Aftermarket Automation Blind Controllers](https://www.trendhunter.com/trends/arpobot-smart-shade.md) - [Smart Modern Shades](https://www.trendhunter.com/trends/smart-modern-shades.md) - [Sky-Light Replicating Lighting Solutions](https://www.trendhunter.com/trends/nanoleafs-sky-expansion-pack.md)