# Triangular Tea Leaf Branding Aura Health & Wellbeing Packaging Bridges East and West By Amelia Roblin | Published 2011-09-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/aura-health-wellbeing-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/09/aura-health-wellbeing.html) & [burgopak](http://burgopak.com/portfolio/aura-health-wellbeing-brand-identity-and-packaging-design/) There is a bit of a design dilemma involved when marketing an Eastern product for a Western consumer base, so it's compelling to see just how Aura Health & Wellbeing packaging took on the task. Considering the selection of [clean yet colorful bottles and boxes](https://www.trendhunter.com/trends/redesigned-retail-packaging), one may not immediately be able to decide if they look more British or more Chinese. A [crisp white minimalism](https://www.trendhunter.com/trends/cosmic-teal) defines the base of the branding's aesthetic, but the few details added are distinctly Asian in appearance. The logo is a tripartite tea leaf abstraction, repeated in the intricate folding of the cardboard parcels. There is a subtle organic quality to the simple execution of the Aura Health & Wellbeing packaging that makes each [cosmetic and nutritional item](https://www.trendhunter.com/trends/cleveland-kitchen1) look pure and natural. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 49% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Cross-cultural Packaging:** Opportunity for packaging designs that successfully bridge Eastern and Western aesthetics for global markets. - **Minimalistic Branding:** Opportunity for clean and simple branding designs that convey a sense of purity and naturalness. - **Innovative Folding Techniques:** Opportunity to explore creative and intricate folding techniques in packaging design to enhance visual appeal. ### Who This Affects Most - **Cosmetics:** Innovative packaging designs in cosmetics industry that cater to diverse cultural preferences and aesthetics. - **Health and Wellness:** Opportunity for clean and natural branding in the health and wellness industry to attract conscious consumers. - **Food and Beverage:** Creative packaging designs for food and beverage products that successfully blend traditional and modern visual elements. ## Related on Trend Hunter - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Natural Plant Beverages](https://www.trendhunter.com/trends/natural-plant-beverages.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md)