# Elegant Sustainable Cooling Fans The 'Aura' Fans from Ttato Design are Minimalist and Modern By Michael Hemsworth | Published 2021-05-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/aura-fans References: [yankodesign](https://www.yankodesign.com/2021/05/26/this-minimal-fans-stripped-down-design-is-crafted-from-sustainable-materials-to-last-for-generations/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+yankodesign+%28Yanko+Design+-+Form+Beyond+Function%29) & [ttato.design](https://ttato.design/) The '[Aura](https://www.trendhunter.com/trends/aura-refrigerator)' fans are a decidedly chic decor solution designed by Ttato Design that aims to offer discerning consumers with a way to beat the heat in a style-conscious way. The fans are characterized by their bare aesthetic that gets the appliance down to the essentials only including a base, a motor, a propeller and a cage. These components are each achieved with high-quality materials such as powder-coated aluminum for the frame, wood for the propeller and more. The 'Aura' fans can be used in a multitude of ways and feature a five-speed controller that will optimize use in any season. This will enable the fans to provide cooling heat relief in the summer, while also [circulating warm air in the winter](https://www.trendhunter.com/trends/shark-turboblade-cool-heat). ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 58% | Activity: 12% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Why This Trend Is Growing - **Sustainable Cooling Solutions:** The 'Aura' fans from Ttato Design present an opportunity for companies to innovate in the sustainable cooling sector by creating sleek and eco-friendly products. - **Minimalist Design:** The minimalist design behind the 'Aura' fans offers potential for companies to create sleek, modern products that prioritize simplicity and functionality without sacrificing style. - **Multifunctional Appliances:** The 'Aura' fans' ability to provide cooling relief in the summer as well as circulate warm air in the winter presents an opportunity for companies to create multifunctional appliances that cater to versatile consumer needs. ### Industries Being Reshaped - **Home Decor:** The 'Aura' fans from Ttato Design are a promising addition to the home decor industry, offering stylish and functional ways to stay cool in the summer while elevating interior design. - **Sustainability:** Companies in the sustainability industry can leverage the 'Aura' fans' use of high-quality, eco-friendly materials to produce more environmentally conscious products. - **Appliances:** The 'Aura' fans represent a new frontier of stylish, innovative appliances that prioritize aesthetics and functionality, offering opportunities for growth in the appliance industry. ## Related on Trend Hunter - [Multipurpose Living Space Fans](https://www.trendhunter.com/trends/air-circulation-fan.md) - [Rectangular Bladeless Fans](https://www.trendhunter.com/trends/rectangular-bladeless-fans.md) - [Florally-Inspired Ceiling Fans](https://www.trendhunter.com/trends/blossom-ceiling-fan.md) - [Smart Ceiling Fan Concepts](https://www.trendhunter.com/trends/fanpro.md) - [Stylish High-Performance Fans](https://www.trendhunter.com/trends/shark-turboblade.md) - [Modern Compact Wooden Fans](https://www.trendhunter.com/trends/fantastic-fan.md) - [Lamp-Equipped Fan Designs](https://www.trendhunter.com/trends/abode-gale-fan.md) - [Home Cooling Lineups](https://www.trendhunter.com/trends/home-cooling.md) - [Jet Engine-Inspired Fans](https://www.trendhunter.com/trends/tello-zet.md)