# Illuminating Head Protectors The Aura Commuter Cycle Helmet is Both Stylish and Safe By Meghan Young | Published 2011-08-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/aura-commuter-cycle-helmet References: [yankodesign](http://www.yankodesign.com/2011/08/11/helmet-with-wristband-indicators-no-you-cool/) & [wonder-vision](http://www.wonder-vision.com/) Since cycling is being encouraged more and more for both health and environmental reasons, it is important to be aware of the safety precautions we should take when riding around town; enter the Aura Commuter Cycle Helmet. This head protector embraces both style and safety, which are often conflicting elements in helmet designs. Now cyclists don’t have to choose between the two. Designed by Joseph Thomas, the Aura Commuter Cycle Helmet not only protects the head from potential impacts, it comes equipped with [built-in rear lights](https://www.trendhunter.com/trends/canyon-deflectr-rls-helmet) as well as accompanying wristbands that light up when cylists raise their arm to signal their intent. Therefore, it encourages people to be responsible riders, using everything they can in order to stay safe. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 65% | Activity: 45% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Safety-style Hybrids:** There is a trend leaning towards combining safety and style into hybrid products like the Aura Commuter Cycle Helmet. - **Smart Wearables:** Smart helmets, like the Aura Commuter Cycle Helmet, are becoming more prevalent in the wearable technology industry. - **Eco-friendly Cycling:** The growth of cycling as an eco-friendly way to commute is creating demand for safety equipment like the Aura Commuter Cycle Helmet. ### Where This Applies - **Bike Accessories:** The bike accessory industry has an opportunity to create more safety-style hybrid products like the Aura Commuter Cycle Helmet. - **Wearable Technology:** The wearable technology industry has room for innovation in products like smart helmets, similar to the Aura Commuter Cycle Helmet. - **Environmental Sustainability:** Companies striving to promote environmental sustainability can benefit from developing products like the Aura Commuter Cycle Helmet for eco-conscious cyclists. ## Related on Trend Hunter - [Ergonomic Urbanite Bike Helmets](https://www.trendhunter.com/trends/lumos-nyxel.md) - [Crank-Powered Bike Light Helmets](https://www.trendhunter.com/trends/wnd-helmet.md) - [Illuminated Bike Helmets](https://www.trendhunter.com/trends/lightweight.md) - [Connected Cyclist Safety Helmets](https://www.trendhunter.com/trends/unit-1-faro-smart-helmet.md) - [Crash-Detecting Commuter Helmets](https://www.trendhunter.com/trends/specialized-tone-commuter-helmet.md) - [Brain Protection Awareness Helmets](https://www.trendhunter.com/trends/brain-protection-helmet.md) - [AI-Powered Cyclist Safety Systems](https://www.trendhunter.com/trends/livall-ai-visual-smart-helmet.md) - [Electric Bicycle Helmet Designs](https://www.trendhunter.com/trends/ebike-helmet.md) - [Foldable Light-Integrated Bike Helmets](https://www.trendhunter.com/trends/fend-super-bike-helmet.md)