# Plastic Stopper Hoods The Aura Bottle Closure Keeps Your Cork in Place and Enables Replacement By Amelia Roblin | Published 2014-04-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/aura-bottle-closure References: [tuvie](http://www.tuvie.com/aura-bottle-closure-by-jerome-olivet/) & [jeromeolivet](http://www.jeromeolivet.com/theproduct.php?i=G371) The [Aura](https://www.trendhunter.com/trends/the-aura-collection) Bottle Closure does away with that flimsy wire cage that's fitted over the mouths of [champagne bottles](https://www.trendhunter.com/trends/lightweight-champagne-bottle), in favor of more robust design. Conceived by Jerome Olivet, this unique cap acts as a hood, holding the [cork firmly within the neck](https://www.trendhunter.com/trends/neo-select) of the vessel to keep the bubbly contents sealed and fresh. Developed specifically as part of a branding scheme for Millesime, this product comes in a squared and a rounded version that create unexpected silhouettes for the elegant glass containers. Both are open on two sides, offering a view of the bottle stopper within and assisting the server to release the drink in a controlled manner. The Aura Bottle Closure hinges in half to come off, and it can be used again easily to reseal the remaining sparkling wine. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 19% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Robust Bottle Closures:** The Aura Bottle Closure demonstrates the opportunity for more durable and secure closures for beverage bottles. - **Unexpected Silhouettes:** The squared and rounded versions of the Aura Bottle Closure showcase the potential for unique and eye-catching designs in bottle closures. - **Reusability in Beverage Packaging:** The Aura Bottle Closure highlights the trend towards reusable packaging solutions, reducing waste and promoting sustainability. ### Where This Applies - **Beverage Packaging:** The Aura Bottle Closure presents a disruptive innovation opportunity in the beverage packaging industry, with its innovative design and practical functionalities. - **Luxury Goods:** The elegant and stylish design of the Aura Bottle Closure makes it a perfect fit for the luxury goods industry, offering a premium and unique packaging solution. - **Hospitality and Food Service:** The Aura Bottle Closure provides a disruptive innovation opportunity for the hospitality and food service industry, improving serving efficiency and enhancing the overall customer experience. ## Related on Trend Hunter - [Wine Bottle Cork Trimmers](https://www.trendhunter.com/trends/qwikcork.md) - [Aluminum Sparkling Wine Bottles](https://www.trendhunter.com/trends/ceci-1938.md) - [Bottle-Optimizing Wine Stoppers](https://www.trendhunter.com/trends/wine-stopper-1.md) - [Flavor Preservation Wine Openers](https://www.trendhunter.com/trends/coravin-timeless-three-sl.md) - [Precision Closure Carton Spouts](https://www.trendhunter.com/trends/corvaglia-sabrecap.md) - [Leak-Free E-Commerce Cap Solutions](https://www.trendhunter.com/trends/neville-and-more.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Weight-Reducing Bottle Caps](https://www.trendhunter.com/trends/ecofusion-top.md) - [Fully Recyclable Drink Caps](https://www.trendhunter.com/trends/secure-flip-sports-cap.md)