# Juicy Vanilla Sparkling Waters Aura Bora's Newest Flavor Pairs Berries and Real Vanilla Extract By Laura McQuarrie | Published 2023-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aura-bora-sparkling-water References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4492-new-on-the-menu) & [aurabora](https://aurabora.com/products/raspberry-vanilla)  Inspired by summer, [Aura Bora](https://www.trendhunter.com/trends/banana-bergamot-sparkling-water) added a new herbal sparkling water to its product portfolio—Raspberry Vanilla—that's flavored with juicy berries and vanilla beans. This light and refreshing flavor is a cooling summer treat that's non-GMO, vegan and gluten-free, plus it boasts no sugars or calories. In fact, this supremely simple beverage in a can is made up of just a handful of ingredients, including a carbonated water base, natural raspberry flavor and vanilla extract. Thanks to the use of real herbal extracts, this brand stands out for [sparkling water flavors](https://www.trendhunter.com/trends/line-of-sparkling-waters) that are richer, deeper and more aromatic. In a [highly competitive sparkling water market](https://www.trendhunter.com/trends/new-waterloo-sparkling-water), brands like Aura Bora are setting themselves apart by crafting distinct flavors using minimal ingredients, offering consumers a refreshing and healthier alternative with a focus on simplicity and natural taste. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 36% | Activity: 57% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Real Herbal Extracts:** Brands can differentiate in the sparkling water market by using real herbal extracts to create richer, deeper, and more aromatic flavors. - **Minimal Ingredients:** Crafting distinct flavors with minimal ingredients allows brands to provide consumers with a refreshing and healthier alternative in the competitive sparkling water market. - **Simplicity and Natural Taste:** By focusing on simplicity and natural taste, brands like Aura Bora can appeal to consumers seeking a clean and refreshing beverage option. ### Where This Applies - **Sparkling Water:** The sparkling water industry can explore the use of real herbal extracts and minimal ingredients to create unique and healthier flavors. - **Beverage:** The beverage industry can capitalize on the demand for simple and natural drinks by offering refreshing alternatives like carbonated water with minimal ingredients. - **Health Food:** The health food industry can benefit from the trend of cleaner and healthier beverage options like herbal sparkling water made with real extracts and minimal ingredients. ## Related on Trend Hunter - [Banana Bergamot Sparkling Waters](https://www.trendhunter.com/trends/banana-bergamot-sparkling-water.md) - [Tropical Basil Sparkling Waters](https://www.trendhunter.com/trends/pineapple-holy-basil.md) - [Zesty Cherry Sparkling Waters](https://www.trendhunter.com/trends/cherry-key-lime.md) - [Apple Cinnamon Sparkling Water](https://www.trendhunter.com/trends/apple-cinnamon-sparkling-water.md) - [Sparkling Water Secret Menus](https://www.trendhunter.com/trends/aura-bora.md) - [Festive Sparkling Berry Beverages](https://www.trendhunter.com/trends/chai-cranberry.md) - [Spiced Pumpkin Sparkling Water](https://www.trendhunter.com/trends/aura-bora-pumpkin-spice.md) - [Spicy-Sweet Sparkling Waters](https://www.trendhunter.com/trends/watermelon-chili-sparkling-water.md) - [Autumnal Sparkling Waters](https://www.trendhunter.com/trends/honey-pumpkin-sparkling-water.md)