# Spiced Pumpkin Sparkling Water Aura Bora Pumpkin Spice Features Pumpkin, Cinnamon and Clove By Laura McQuarrie | Published 2024-10-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aura-bora-pumpkin-spice References: [instagram](https://www.instagram.com/p/DAGzkxQJYhU/?hl=en&img_index=1) & [aurabora](https://aurabora.com/products/pumpkin-spice)  Consumers can’t get enough of the beloved flavor of pumpkin spice each fall, and Aura Bora Pumpkin Spice sparkling water offers a refreshing, crisp alternative to the rich, creamy lattes commonly ordered throughout the season. Fans of Aura Bora’s Honey Pumpkin are sure to enjoy this sparkling water flavor since the brand built on the popular previous release with new ingredients, including more cinnamon and spice. As the brand shared on Instagram, Pumpkin Spice is “a warm and creamy update to our old classic, Honey Pumpkin.” This carbonated water is enhanced with natural pumpkin flavor, cinnamon bark extract and clove extract, putting a warming twist on cool and refreshing cans of sparkling water. With its subtly sweet profile, Pumpkin Spice entices drinkers with the toasty essence of pumpkin pie without a sickly finish. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 44% | Activity: 59% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Seasonal Beverage Variations:** Seasonal beverage innovations like spiced pumpkin sparkling water present evolving flavor trends catering to consumer demand for seasonal tastes. - **Functional Ingredients Integration:** Integrating functional ingredients such as cinnamon bark and clove extracts in everyday beverages addresses consumer interest in health and wellness. - **Flavor Nostalgia:** Products that invoke seasonal nostalgia, such as those with a pumpkin spice profile, benefit from strong emotional connections to traditional flavors. ### Who This Affects Most - **Beverage Industry:** The beverage industry continues to innovate with new flavors and seasonal variations, expanding consumer options for refreshing drinks. - **Health and Wellness:** Health and wellness industries are increasingly incorporating natural and functional ingredients in products to meet the growing demand for better-for-you options. - **Food and Beverage Marketing:** The food and beverage marketing landscape is leveraging the power of seasonal nostalgia to drive consumer engagement and boost sales. ## Related on Trend Hunter - [Autumnal Sparkling Waters](https://www.trendhunter.com/trends/honey-pumpkin-sparkling-water.md) - [Apple Cinnamon Sparkling Water](https://www.trendhunter.com/trends/apple-cinnamon-sparkling-water.md) - [Tropical Basil Sparkling Waters](https://www.trendhunter.com/trends/pineapple-holy-basil.md) - [Festive Sparkling Berry Beverages](https://www.trendhunter.com/trends/chai-cranberry.md) - [Spicy-Sweet Sparkling Waters](https://www.trendhunter.com/trends/watermelon-chili-sparkling-water.md) - [Juicy Vanilla Sparkling Waters](https://www.trendhunter.com/trends/aura-bora-sparkling-water.md) - [Sparkling Cinnamon Spice Beverages](https://www.trendhunter.com/trends/spindrift-spiced-apple-cider.md) - [Autumnal Spiced Apple Waters](https://www.trendhunter.com/trends/spiced-apple.md) - [Green Bean Beverages](https://www.trendhunter.com/trends/green-bean-casserole-sparkling-water.md)