# Self Improvement Task Apps The Aura App Helps Users Achieve Productivity and Personal Growth By Alyson Wyers | Published 2016-08-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/aura-app References: [betalist](https://betalist.com/startups/auratech) & [auratech.io](http://www.auratech.io/) The Aura app is designed to help you be more productive, particularly when it comes to living out your purpose. This speaks especially to a millennial desire to have fulfilling careers while still having the easy convenience that smartphone apps offer. Currently in beta mode for iOS devices, the Aura app is a startup created a mobile solution for people dedicated to [self improvement](https://www.trendhunter.com/trends/life-progress-tracker). The "[productivity companion](https://www.trendhunter.com/trends/focusminny-app)" goes beyond daily responsibilities and [basic goal setting](https://www.trendhunter.com/trends/epictopia-ai) to offer users tools that enable them to grow towards being the person they want to be, emphasizing positivity. This helps them work towards a different definition of success than what might be more obvious. It also features beautiful design and a simple user experience. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 47% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Self Improvement Apps:** There is a growing trend towards apps that offer personalized self-improvement tools. - **Productivity Apps:** An increasing demand for productivity apps highlights the need for solutions that allow users to effectively manage their time. - **Positive Thinking Apps:** Positive thinking apps are becoming increasingly popular as people seek tools to improve their mindset. ### Where This Applies - **Mobile App Industry:** The mobile app industry can capitalize on the growing demand for self-improvement and productivity tools. - **Personal Development Industry:** The personal development industry can leverage technology to offer personalized self-improvement solutions that appeal to a younger demographic. - **Mental Health Industry:** The mental health industry can benefit from partnering with app developers to offer solutions that promote positive thinking and reinforce healthy habits. ## Related on Trend Hunter - [AI Self-Improvement Apps](https://www.trendhunter.com/trends/leaplife.md) - [Goal-Oriented AI Habits](https://www.trendhunter.com/trends/rise-above.md) - [Daily Motivation Apps](https://www.trendhunter.com/trends/empowering-app.md) - [AI Life Management](https://www.trendhunter.com/trends/ai-life.md) - [Daily Affirmation Phone Apps](https://www.trendhunter.com/trends/avra-core.md) - [Social Professional Productivity Apps](https://www.trendhunter.com/trends/likemind-app.md) - [AI-Based Habit Development Apps](https://www.trendhunter.com/trends/selfx-app.md) - [Pleasing Productivity Apps](https://www.trendhunter.com/trends/productivity-apps1.md) - [Motivational Wake-Up Tools](https://www.trendhunter.com/trends/alaarm.md)