# Playful Dynamic Activewear Aura 7 Activewear Offers Sophisticated and Sustainable Pieces By Grace Mahas | Published 2020-09-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/aura-7-activewear References: [aura7activewear](https://aura7activewear.com/) Targetting Millennial and Gen Z consuemrs with its floral, leopard, or neon prints, the Aura 7 Activewear offers a range of [performance-focused pieces](https://www.trendhunter.com/trends/craft-sportswear) designed with quality in mind. The sustainable brand offers playful, vibrant pieces that emphases fit and function including [leggings, sports bras, workout shorts](https://www.trendhunter.com/trends/workout-ready-sports-bra), and more. In keeping with its [sustainable and inclusive ethos](https://www.trendhunter.com/trends/versatile-sustainable-swimwear), the Aura 7 Activewear collection is made from "CONYL yarn, which is a 100% regenerated nylon yarn derived from discarded fishing nets, and nylon waste." The brand also uses Amni Soul Eco , a reused materials and is biodegradable. Plus all packages are shipped in handmade, 100% recycled seed paper that is infused with wildflower seeds. Fans can shop the entire Aura 7 Activewear range online and in select retailers with prices ranging from $78 - $112 USD. Image Credit: Aura 7 Activewear ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 55% | Activity: 40% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Activewear:** The Aura 7 Activewear collection demonstrates the disruptive innovation opportunity of using recycled materials for athletic clothing, appealing to eco-conscious consumers. - **Inclusive Fashion:** Aura 7 Activewear's emphasis on fit and function highlights the potential for inclusive activewear that caters to diverse body types and athletic abilities. - **Printed Performance Wear:** The use of floral, leopard, and neon prints in Aura 7 Activewear taps into the trend of vibrant and fashionable workout attire, offering disruptive opportunities in the activewear market. ### Industries Being Reshaped - **Fashion/apparel:** The sustainable and vibrant Aura 7 Activewear collection presents disruptive innovation opportunities in the fashion/apparel industry, particularly for brands looking to cater to eco-conscious and fashion-forward consumers. - **Sporting Goods:** Aura 7 Activewear's focus on performance and functionality creates disruptive opportunities within the sporting goods industry, especially for companies looking to offer sustainable and stylish athletic apparel. - **E-commerce/retail:** With online shopping as the primary distribution channel for Aura 7 Activewear, there are disruptive innovation opportunities in the e-commerce/retail industry for brands looking to tap into millennial and Gen Z consumers seeking sustainable and fashionable activewear. ## Related on Trend Hunter - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Earthy Athleisure Clothing Collections](https://www.trendhunter.com/trends/red-run-active.md) - [Sustainable Performance Apparel](https://www.trendhunter.com/trends/craft-sportswear.md) - [Thoughtfully Designed Activewear Lines](https://www.trendhunter.com/trends/motion-collections.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Versatile Activewear Essentials](https://www.trendhunter.com/trends/activewear-essentials.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [High-Performance Spring Activewear](https://www.trendhunter.com/trends/spring-activewear.md)