# Recycled Bottle Seltzers Beatson Clark Launches New 'Aupale Grapefruit Seltzer' By Niko Pajkovic | Published 2022-10-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aupale-grapefruit-seltzer References: [packagingnews](https://www.packagingnews.co.uk/design/beatson-clark-creates-new-bottle-for-aupale-grapefruit-seltzer-11-10-2022) & [beatsonclark](https://www.beatsonclark.co.uk/)  [Beatson Clark](https://www.trendhunter.com/trends/halewood-artisanal-spirits) has announced the launch of its latest [seltzer product](https://www.trendhunter.com/trends/bottle-packagings), the Aupale Grapefruit Seltzer. The bottle is modeled after the Canadian company's popular 750ml vodka bottle, Aupale Vodka. However, these seltzers are delivered in a much smaller 250ml format. The new 250ml bottle borrows several design elements from the brand's 750ml non-carbonated Aupale Vodka bottle. Because of this, it features a comparable construction and similar ability to tolerate pressure. “We were delighted to work with The HC Spirits Inc and Tricorbraun on this opportunity. The project is a perfect example of how are increasingly working with niche spirit brands and it is great for a spirits company to be using our standard flint glass which contains over 30% [recycled content](https://www.trendhunter.com/trends/recycled-gin-bottle)," said Jan-Willem Ridt, export manager at Beatson Clark. Image Credit: Beatson Clark ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 19% | Activity: 8% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Eco-friendly Packaging:** Brands can capitalize on the growing demand for sustainable packaging by utilizing recycled materials and eco-friendly production processes. - **Miniature Beverages:** The trend of smaller, more portable beverages presents an opportunity for companies to offer convenient and accessible products to consumers. - **Collaborative Product Development:** Partnering with other companies to develop and launch new products can provide opportunities for innovation and market expansion. ### Who This Affects Most - **Beverage Manufacturing:** The beverage industry can benefit from incorporating eco-friendly packaging and smaller, on-the-go products to appeal to environmentally-conscious and convenience-seeking consumers. - **Alcohol Production:** Alcohol producers can diversify their portfolios by exploring collaborations with brands in other industries and launching new, innovative products in smaller formats. - **Glass Packaging:** Companies in the glass packaging industry can differentiate themselves by offering sustainable options and collaborating with beverage brands to create unique and attractive designs for smaller products. ## Related on Trend Hunter - [Glass Spirit Bottles](https://www.trendhunter.com/trends/halewood-artisanal-spirits.md) - [Lightweight Gin Bottles](https://www.trendhunter.com/trends/gin-bottle-packaging.md) - [Reusable Aperitif Bottles](https://www.trendhunter.com/trends/ghia.md) - [Sustainable Spirit Packaging](https://www.trendhunter.com/trends/sapling-spirits-vodka.md) - [Bottled Guava Hard Seltzers](https://www.trendhunter.com/trends/topo-chico1.md) - [Aluminum Gin Bottles](https://www.trendhunter.com/trends/hyke-3.md) - [Aluminum Bottle-Packaged Gin](https://www.trendhunter.com/trends/penrhos.md) - [Lightweight Gin Bottles](https://www.trendhunter.com/trends/sipsmith-gin-bottle-design.md) - [Aluminum Sparkling Wine Bottles](https://www.trendhunter.com/trends/ceci-1938.md)