# Shareable Soccer Pretzel Snacks Auntie Anne’s Pitch Pack is Ready for the World Cup By Michael Hemsworth | Published 2026-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/auntie-annes-pitch-pack References: [qsrmagazine](https://www.qsrmagazine.com/news/auntie-annes-launches-shareable-pitch-pack-in-honor-of-world-cup/) & [auntieannes](https://www.auntieannes.com)  Auntie Anne’s Pitch Pack has been debuted as a new menu item from the brand that celebrates the upcoming 2026 FIFA World Cup to offer fans a snack option to enjoy when watching a match. The menu item is designed with sharing in mind and puts a focus on customization with your choice of two menu items including Pretzel Nuggets or Mini Dogs alongside two dipping sauces. The menu item can be ordered in-store, via the brand's app or website for delivery, or even through ezCater or other third-party delivery services. Chief Brand Officer Nathan Baldwin commented on Auntie Anne’s Pitch Pack saying, "When the biggest soccer moment of the summer rolls around, you don’t just watch – you show up ready to cheer, snack and celebrate. Every great match deserves an equally great snack, and Pitch Packs bring the game day energy to any gathering. With mix-and-match flavors, craveable dips, and zero prep, fans can focus on the action and leave the snacks to us.” Image Credit: Auntie Anne’s ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 55% | Activity: 65% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Event-themed Snack Bundles:** Limited-time shareable food packs tied to major sports moments create new potential for restaurants to turn cultural events into high-frequency group ordering occasions. - **Customizable Group Snacking:** Mix-and-match formats with dips, bite-sized items, and flexible portions signal growing demand for low-prep snacks that fit varied tastes within watch parties and casual gatherings. - **Omnichannel Game-day Ordering:** App, website, catering, and third-party delivery availability reflects a shift toward event-driven food experiences that can meet fans wherever they plan to watch. ### Sectors Adopting This - **Quick-service Restaurants:** Branded snack bundles connected to global events highlight how fast-food chains can expand beyond individual meals into occasion-based, shareable dining formats. - **Sports Marketing:** Food promotions aligned with tournaments such as the World Cup show how fan rituals can become valuable platforms for cross-category brand engagement. - **Food Delivery:** Delivery-ready party packs reveal a market opening for logistics platforms that support spontaneous group consumption around live entertainment and sports viewing. ## Related on Trend Hunter - [Celebratory World Cup Snacks](https://www.trendhunter.com/trends/walkers-and-fifa.md) - [FIFA World Cup Snack Collaborations](https://www.trendhunter.com/trends/fifa-world-cup-flavors.md) - [Soccer-Themed Snack Branding](https://www.trendhunter.com/trends/mondelz-products.md) - [Soccer Snack Collaborations](https://www.trendhunter.com/trends/soccer-snack-collaborations.md) - [Celebratory Soccer-Themed Snacks](https://www.trendhunter.com/trends/goalden-balls.md) - [Football-Themed Pastry Treats](https://www.trendhunter.com/trends/footballthemed-pastry-treats.md) - [Soccer-Themed Nostalgic Snacks](https://www.trendhunter.com/trends/summer-of-soccer.md) - [Soccer-Focused Official Snack Campaigns](https://www.trendhunter.com/trends/fan-of-the-match.md) - [Shareable Oversized Pretzel Products](https://www.trendhunter.com/trends/pretzelmaker-big-box-of-bites.md)