# Sweet-and-Salty Costumes Spirit Halloween Debuted Auntie Anne's and Cinnabon Costumes By Laura McQuarrie | Published 2024-09-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/auntie-annes-and-cinnabon-costumes References: [qsrmagazine](https://www.qsrmagazine.com/news/auntie-annes-and-cinnabon-create-new-costumes-with-spirit-halloween/)  For the 2024 Halloween season, [Spirit Halloween](https://www.trendhunter.com/trends/spirit-halloween-x-butterfinger) introduced the first officially licensed Auntie Anne's and Cinnabon costumes with designs inspired by Pretzel Nuggets and Classic Cinnamon Rolls. These online-exclusive costumes are available while supplies last, treating adults to outfits that can stand on their own or pair together as a [sweet and salty duo](https://www.trendhunter.com/trends/nashville-hot-mozz-costume). Brands are capitalizing on Halloween by releasing [themed costumes](https://www.trendhunter.com/trends/snackstume) that not only boost exposure and engagement but also provide a seasonal twist on their regular wearable merch. This strategy helps companies connect with customers who might be hesitant to sport branded products throughout the year, offering a fun and festive way to incorporate their favorite food and beverage products into the holiday. In celebration of this collab, participating Auntie Anne's locations will be offering a limited-time Halloween Bucket. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 77% | Activity: 81% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Food-themed Costumes:** Companies are launching food-inspired Halloween costumes, merging culinary branding with festive celebrations. - **Exclusive Holiday Merchandise:** Holiday-specific, limited-time products are creating a sense of urgency and exclusivity for consumers. - **Collaborative Brand Promotions:** Collaborations between brands for themed costumes enhance cross-brand visibility and consumer engagement. ### Where This Applies - **Retail:** Seasonal and collaborative products are driving increased foot traffic and sales in retail establishments. - **Food and Beverage:** Food brands are expanding their market presence through unique, non-edible merchandise. - **E-commerce:** Online-exclusive products leverage internet channels for direct-to-consumer sales, enhancing market reach. ## Related on Trend Hunter - [Halloween Pretzel Buckets](https://www.trendhunter.com/trends/twist-or-treat-halloween-buckets.md) - [Exclusive Candy Bar Costumes](https://www.trendhunter.com/trends/spirit-halloween-x-butterfinger.md) - [QSR Meme Costumes](https://www.trendhunter.com/trends/spirit-halloween-chipotle.md) - [Candy Bowl Costumes](https://www.trendhunter.com/trends/trickortreatable-costume.md) - [Halloween Creamer Costumes](https://www.trendhunter.com/trends/international-delight-2.md) - [Toaster Pastry Costumes](https://www.trendhunter.com/trends/poptarts-mascot-costume.md) - [Macaroni-Inspired Halloween Costumes](https://www.trendhunter.com/trends/cheetos-bold-to-the-bone-costume.md) - [Halloween-Inspired Pretzel Campaigns](https://www.trendhunter.com/trends/pretzelface-campaign.md) - [Two-Person Halloween Outfits](https://www.trendhunter.com/trends/nashville-hot-mozz-costume.md)