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# Masked Sidekicks
Bird Beaks & Mardi Gras Masks Set off Augusto Ferrer's 'Volto' Shoot

By Marissa Brassfield | Published 2009-06-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/augusto-ferrer-volto
References: [behance.net](http://www.behance.net/Gallery/Volto/254313) & [amferrer](http://www.amferrer.com/)

If the [super-sized accessories](https://www.trendhunter.com/trends/upside-down-sunglasses) and muted colors worn by Augusto Ferrer's model for his 'Volto' shoot weren't enough to hold the viewer's attention, Ferrer added in some [bizarre masked sidekicks](https://www.trendhunter.com/trends/saint-mxxxxxx) for good measure.

These odd background characters wore floor-length hooded black cloaks and white Mardi Gras masks to set off the shoot in an unsettling fashion. Click through the gallery above to see what I mean.

**Implications** - A great way to ensure your product or service stands out from the crowd is through using [bold design choices and unusual features](https://www.trendhunter.com/trends/legitimate-you). All businesses can incorporate different variations of fashions into their branding and product packaging so that every product is appealing to the eye.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 34% | Activity: 18% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Bold Design Choices:** Businesses can use bold design choices and unusual features to make their products stand out from the crowd.
- **Unusual Accessories:** Incorporating unusual accessories in photo shoots can make products more visually appealing to consumers.
- **Muted Colors:** Using muted colors can be a unique way to draw attention to products and services.

### Sectors Adopting This

- **Fashion:** Fashion businesses can use bold accessories and color choices to differentiate their products in a competitive market.
- **Packaging:** Packaging companies can suggest unique design choices to their clients to differentiate products on store shelves.
- **Photography:** Photographers can utilize unusual accessories and bold design choices to enhance the visual appeal of their subjects.

## Related on Trend Hunter

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- [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md)
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- [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md)
- [Eye-Adorned Furry Mules](https://www.trendhunter.com/trends/eyeball-mules.md)
- [Digital Avatar LED Masks](https://www.trendhunter.com/trends/qudi-mask-2.md)
- [Face Mask-Made Illuminators](https://www.trendhunter.com/trends/anonymlux-lamp.md)
