# Liquid Chocolate Dessert Augusta Gloop Heaven By Cowbag | Published 2007-03-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/augusta-gloop-heaven References: [typetive](http://www.typetive.com/candyblog/item/lava_bar/) & [lava-bar](http://www.lava-bar.com) Its a commonly known fact that chocolate tastes its very best after it starts you melt in your mouth. Well you can now do your very Augusta Gloop wherever, and whenever you want. No more need to rely on Mr Wonka for melted chocolate action - yeah! Lava Bar sidetracks all the time consuming chewing nonsense. You simply open it up and queeze the liquid chocolate loveliness straight into your mouth, or over anything you wish to eat it off… ...such as [ice cream](https://www.trendhunter.com/trends/dubai-chocolate-sundae) for example. Of course should you wish to visit the darkside of chocolate action its pretty handy too! As the company donates a portion of its income to leukemia research you can get down and dirty with liquid chocolate for a very good cause. Happy Days! ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 4% | Activity: 23% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Liquid Chocolate Squeeze:** New product allows for easy and convenient consumption of liquid chocolate. - **On-the-go Desserts:** Consumers are seeking portable and convenient dessert options to enjoy anytime, anywhere. - **Socially Responsible Snacking:** Consumers are drawn to products that donate a portion of their profits to a charitable cause or organization. ### Sectors Adopting This - **Confectionery:** Opportunity to create and market new and innovative chocolate-based products. - **Food and Beverage:** Opportunity to cater to the demand for convenient and portable snacks and desserts. - **Philanthropy:** Opportunity to partner with companies that donate portions of their profits to charitable causes. ## Related on Trend Hunter - [Chocolaty Lava-Like Treats](https://www.trendhunter.com/trends/molten-lava-caramel-promises.md) - [Decadent Dessert Bars](https://www.trendhunter.com/trends/the-dessert-bar.md) - [Dark Chocolate Gelato Pops](https://www.trendhunter.com/trends/dark-chocolate-gelato-pops.md) - [Filled Chocolate Coffee Cubes](https://www.trendhunter.com/trends/mocha-melts.md) - [Sundae-Inspired Chocolate Bars](https://www.trendhunter.com/trends/hot-fudge-sundae-chocolate-bar.md) - [Premium Chocolate Dessert Sauces](https://www.trendhunter.com/trends/chocolate-topping-sauce.md) - [Grown-Up Chocolate Bars](https://www.trendhunter.com/trends/gigantic-candy-deluxe.md) - [Bittersweet Drinking Chocolate](https://www.trendhunter.com/trends/bittersweet-drinking-chocolate.md) - [Rich Chocolate Liqueurs](https://www.trendhunter.com/trends/baileys-chocolate-liqueur.md)