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# Optimized Viewing Screens
Augmented Window Enhances the Vista from the Top of the Pompidou

By Christopher DeLuca | Published 2011-06-18 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/augmented-window
References: [psfk](http://www.psfk.com/2011/06/thierry-fourniers-augmented-window-on-paris.html) & [centrepompidou.fr](http://www.centrepompidou.fr/Pompidou/manifs.nsf/0/D0601B386B17C397C12578A1003BD20A?OpenDocument&sessionM=2.7.2&L=1)

The 'Augmented Window,' designed by Thierry Fournier, enhances the view from the top of the Pompidou in Paris. The touch screen is attached to a [real-time video camera](https://www.trendhunter.com/trends/ai-camera-concept) that looks out over the city. Viewers can use the screen to zoom in on hotspots and learn more about the city.

What I particularly like about the 'Augmented Window' by Thierry Fournier is the concept is relatively simple and uses technology that is already widely accepted, that is, [touch screens and video cameras](https://www.trendhunter.com/trends/video-magnifier). However, the final product is something that's really innovative and is certain to be seen in other [location over the coming years](https://www.trendhunter.com/trends/fourth-wall).

The 'Augmented Window' optimizes the viewers experience in a remarkable manner. With the 'Augmented Window' the future feels like it's on our doorstep.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 3% | Activity: 27% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What's Driving This Trend

- **Augmented Reality Displays:** Opportunities for disruptive innovation in creating augmented reality displays that enhance viewers' experiences.
- **Real-time Video Technology:** Potential for disruptive innovation in developing real-time video technology to provide enhanced views and experiences.
- **Interactive Touch Screens:** Opportunities for disruptive innovation in improving interactive touch screens for a variety of applications.

### Who This Affects Most

- **Tourism:** The tourism industry can benefit from incorporating augmented reality displays and real-time video technology to enhance visitors' sightseeing experiences.
- **Digital Signage:** The digital signage industry can capitalize on the use of interactive touch screens to grab viewers' attention and deliver engaging content.
- **Architecture and Design:** The architecture and design industry can explore the potential of augmented reality displays and real-time video technology to create immersive experiences and showcase projects.

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